What, according to you, is a “boring” topic for a content writer? Something that makes you stare at that blinking cursor on the screen? Something that doesn’t light the creative spark in you instantly? Or something that makes you question if your readers will even be interested in reading it? (Well, considering most readers only … Read more
Are you a SaaS company with a satisfied customer base that swears by your product? Well, Congratulations! You can cross off ‘achieve product-market fit’ from your to-do list. Your next goal is achieving content-market fit. For the uninitiated, having the content-market fit means that you are connected with the right people, through the right channel, … Read more
The digital world as we know of and engage with today is built on the cloud. And SaaS, PaaS, and IaaS are its three core pillars. But over the last few years, the SaaS pillar has branched off into two prominent ways: vertically and horizontally. Where horizontal SaaS caters to diverse groups of industries, vertical … Read more
“Talking about our product right off the bat in our content will make us sound too sales-y.” Sounds familiar? Do you publish product-led content for your SaaS blog? Like many SaaS marketers, you’ve probably been wired to focus on customers’ interests and pain points first. Then gently nudge them to learn more about the product … Read more
Writing a B2B marketing copy that stands out is hard work, without a doubt. (Take it from someone who has spent way too much time figuring it out!) But if you want to get better at B2B copywriting, think of it this way. When your audience comes looking for information about your solution, what information … Read more