How to Research for SaaS Blog Topics?

An empty content calendar is a content marketer’s worst nightmare. It is like being in a deep well with no way to climb out. Do you also struggle to research your SaaS blog topics? Or do your topics not garner as much engagement as you expect them to? We have got you covered. 

In this blog, we will explore some super effective ways to brainstorm ideas and come up with SaaS blog topics relevant to your audience. So, let us dive right in. 

Top Seven Strategies to Research Your Next SaaS Blog Topics

#1 Keep Yourself Updated

If you want to create blogs covering relevant SaaS topics, you must know what is happening in your niche. Whether it’s the emergence of new technologies, product launches, or trends, you must stay on top of them. This will help you decide which SaaS blog topics and angles will get traction.

But where to get accurate information? Well, there are plenty of sources. For starters, you can follow industry experts and thought leaders in the SaaS industry to see what ideas they are conveying to their audiences. 

Besides, attending webinars and conferences or subscribing to relevant newsletters are also great for identifying the trending topics in your niche. 

#2 Identify Your Target Audience

Creating content without considering the needs and wants of your audience is like a comedian’s joke falling flat. It may be funny, but the audience was not feeling it. No matter how value-packed your content is, it will fall flat if you do not create it for the right audience.

Use data analytics tools to identify your target audience’s demographics, psychographics, and behavior. It will help you understand the pain points of different target groups and at what stage they are in their customer journey. 

You can also use these insights to create detailed audience personas. This will help you identify topics that address audiences with different pain points, behaviors, and interests. Plus, it will help you be consistent in terms of the tone and style of your SaaS blogs. 

#3 Use Keyword Research Tools

Keyword research is essential for SEO. But it can also help you create an expansive list of SaaS blog topics relevant to your niche. You can use keyword research tools like Ahrefs, SEMrush, and Google Keyword Planner to identify the keywords and keyphrases your target audience is searching for.

It is also an excellent way to perform competitor analysis. By identifying the keywords your competitors are targeting and their search rank, you can discover more opportunities to cover valuable SaaS topics.

A simple Google search will reveal blogs ranking at the top for a specific keyword. Use the SERP results to get new ideas for blogs. Also, look at Google’s “People also ask for” and “Related Searches” sections to get additional topic ideas for your SaaS blog.

Google SERP's Related searches section

Source: Google

Google SERP's People also ask section

Source: Google

#4 Use AI Tools

AI content generation tools are a polarising topic in today’s content marketing landscape. No matter which side of the debate you are on, you cannot deny AI tools come in handy when your creative process hits a roadblock.

Tools like, ChatGPT, and Jasper can put together topic trees and content calendars in seconds. However, when using these tools, make sure to verify information on Google. 

Also, tools like ChatGPT that use an NLP model may require additional context to produce relevant output. So, when using these tools, make sure to give detailed prompts like what is your target audience, type of content, keyword to target, etc.

ChatGPT prompt to generate topics based on the target keyword

Source: OpenAI

#5 Get Topics from Your Audience

Who can give you better ideas than the audience willing to read your blogs? You do not have to literally ask your reader for your next blog topic but understand what immediate challenges they face and questions they want answers to.

In one of our blogs, we featured the success story of Groove’s content marketing, a sales productivity SaaS platform. They took ideas for blog content from their target audience, and their blogs saw engagement levels they did not experience before.

How did they do it? First, they followed online communities to see what topics were popular. Then, they reached out to existing customers to understand their immediate challenges, and great blog topics followed. 

#6 Take Inspiration from Your Competitors

Over 90% of leading SaaS companies have blogs as a core element of their content marketing strategy. This means if you publish content, your competitors do that too. So, analyse competitor blogs constantly to find inspiration for your SaaS blog topics.

Competitor analysis of blogs will help you understand what topics other brands are covering. You can also analyse what their stance is on a particular topic, and you can take a different angle for your blogs. 

But you should not limit yourself to just their blogs. Analyse your competitor’s social media presence to see how their audience interacts with them. It is a great way to gain some of your competitor’s traffic by publishing content that interests their audience. 

#7 Follow Top SaaS Blogs

If you are out of ideas for your blogs and looking for inspiration, why not learn from the best SaaS marketing blogs? Whenever you search topics on Google, you will find plenty of blogs that are a mainstay in Google SERPs. You can follow some of these leading blogs to stay up-to-date on industry trends and discover new topics for your blog. 

Here are some top SaaS publications:

  • HubSpot
  • SaaStr
  • Intercom
  • Close
  • Kissmetrics
  • Chargebee
  • Baremetrics

You Are Ready to Spin Up Blog Topics Like A Pro

If you have an active SaaS content marketing strategy, it can be a hassle to keep your content calendar full of relevant ideas. But using these seven ways, you can easily research new SaaS blog topics that’ll speak to your audience.

Looking for more ways to generate content ideas? Check out these blogs:

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