ChatGPT was such a paradigm shift that one in every two marketers today uses AI for content generation. By now, we take that you, too, have become a ChatGPT power-user, mastering prompts and experimenting with various usages.
Since its initial launch, ChatGPT has also got new updates and improved a lot. Back in March 2023, OpenAI launched its newer version dubbed ChatGPT-4.
Trained on more extensive data and an advanced language model, ChatGPT-4 promises better performance and higher accuracy. However, OpenAI has locked its chatbot’s newest rendition behind a paywall.
So, is ChatGPT-4 worth it for content marketing? If yes, what does it bring to the table? Read on to find out.
What Is ChatGPT-4?
ChatGPT-4 is the new and improved version of the original ChatGPT (ChatGPT-3.5) developed by OpenAI. It runs on a newer language model called GPT-4 (Generative Pre-Trained Transformer). Hence the name – ChatGPT-4.
Reportedly, the GPT-4 language model has been trained on ~1.7 trillion parameters. In comparison, ChatGPT’s GPT-3.5 model only had 175 billion parameters. This allows ChatGPT-4 to better process natural language, handle complex inputs, and produce more accurate outputs.
Apart from that, ChatGPT-4 can also browse the internet, analyse data, and generate images using DALL-E.
ChatGPT-3.5 Vs. ChatGPT-4
To better understand if ChatGPT-4 is worth it, let’s explore how exactly it is different from its predecessor.
1. Improved Language Model
GPT-4 is far more superior language model than GPT-3.5. It was trained on data from sources like books, articles, and many other sources. Apart from that, developers used over 1.5 trillion parameters to train GPT-4.
As a result, ChatGPT-4 is much better at comprehending natural language and understanding complex text patterns. In fact, it produces 40% more accurate outputs compared to ChatGPT-3.5.
2. Higher Capacity to Handle Inputs and Outputs
ChatGPT-4 can process inputs and produce outputs of up to 25,000 words. In comparison, ChatGPT-3.5 has a maximum word count limit of only 3,000 words.
Why is it groundbreaking?
The higher input word limit allows you to create elaborate prompts with complex instructions and queries. The higher output limit, on the other hand, allows the chatbot to answer them without hitting a roadblock.
3. Multimodal AI Chatbot
ChatGPT-3.5 can only understand text inputs and produce text outputs. However, ChatGPT4 can process both text and images.
You can simply attach an image with your prompts and ChatGPT will generate a response. As for visual outputs, ChatGPT-4 uses DALL-E generative AI to create images based on your prompts.
How to Access ChatGPT-4?
While ChatGPT-3.5 is available to the public for free, ChatGPT-4 is exclusively limited to users with the ChatGPT Plus subscription. The Plus subscription currently costs $20/month and gives you access to:
- ChatGPT-4 and ChatGPT-3.5
- Custom GPTs
- ChatGPT Plugins
- Priority access to service even during peak demand hours
- Early access to new features and advancements
Is ChatGPT-4 Worth It?
Now comes the important question – should you upgrade to ChatGPT Plus just so you can use the newer GPT version? The answer depends on what you plan to do with it.
You should carefully consider which marketing tasks can ChatGPT-4 streamline for you. Or even if your workflow allows you to benefit from the newer version in the first place.
Here’s what we think when ChatGPT-4 is actually worth it:
1. You Create Content at Scale
If you create content at a large-scale covering various topics and formats, then ChatGPT-4’s better language processing capabilities will definitely come in handy. Additionally, the Plus subscription will ensure that the chatbot is always ready to respond even during peak hours.
Besides, you can generate images, install plugins, and create custom GPTs tailored to your specific usage. The price-to-value ratio makes ChatGPT-4 truly worth it.
2. Your Brand has Embraced AI
Businesses aren’t new to AI and automation. Almost 60% of companies in the B2B sector already use AI chatbots. They use them to automate client communications, lead generation, and improve sales experience.
Around 14% of organizations actively use generative AI in marketing. At the same time, around 30% of companies plan to use natural language processing AI for marketing.
So, if your brand has embraced AI in other departments, chances are they are open to exploring its effectiveness and efficiency in content marketing as well.
3. You Have a Small Team
Research shows that most content teams have less than five full-time members. While they are best at their jobs, we all know meeting strict deadlines with a small team can be challenging.
If you also work with a small team, ChatGPT-4 can be the productivity boost that they need. In fact, around 58% of marketers who use generative AI for content creation consider the performance boost to be its biggest benefit.
And considering the $20/month price tag, it is way cheaper than onboarding an extra member on the team.
When ChatGPT-4 Isn’t Worth It?
Despite image generation, better uptime, and higher accuracy, you may be right in thinking that ChatGPT-4 isn’t for you. If you are one of those marketers who occasionally turn to ChatGPT for help, ChatGPT-3.5 will still get the job done.
Besides, ChatGPT-4’s image generation is still a hit and a miss. In our playtime with the chatbot, we found images were generic, and visuals too often replicated the futuristic aesthetics.
But where it fails miserably is text appearing in images. It is often blurred, incomplete, and even upside down. So, if you were considering upgrading just for image generation, ChatGPT-4 isn’t there yet.
How to Use ChatGPT-4?
If you decide to upgrade to ChatGPT-4, here are some of the best ways to use ChatGPT-4 for content creation.
1. Content Ideation
While ChatGPT-3.5 can also help with content ideation, ChatGPT-4 has access to the Internet and more recent data.
It can help you find online resources and research fresh content ideas. You can even instruct ChatGPT to create elaborate content calendars and content briefs. You can do this for your blog posts, social media content, email campaigns, and more.
The chatbot works best if you also provide details about your brand, goals, target audience, etc., along with your prompt.
2. Respond to Comments and Feedback
GPT-4 is much better at understanding natural language than its predecessor. It can even process underlying emotions in a piece of text. That’s the reason why data analysts are already using it for sentiment analysis.
You can also leverage this enhancement to generate responses to social media comments or even customer feedback on your website. Given its human-like conversational skills, ChatGPT replies will take into account the emotion of user’s comment.
3. Generate Captions and Meta Tags
ChatGPT-4 is also great at generating captions, meta tags, and descriptions. Just describe the content, its intent, and any keyword or hashtag you want to use, and the chatbot will generate desired results with a click of a button.
While ChatGPT-3.5 can also do this, version 4.0 can do it for text and images. All you have to do is attach an image with your prompt, and ChatGPT-4.0 will take care of the rest.
4. Personalization and Translation
Another use of ChatGPT that can supercharge your marketing efforts is content personalization. You can provide detailed customer personas to the chatbot and instruct it to personalize the copy, be it an email or even an ad.
And that’s not all. You can also use it to translate your content into multiple languages for your diverse audiences.
All the advancements in the language processing and neural engine, have made ChatGPT-4 a slightly better translator. A GitHub project revealed that compared to its previous version, GPT-4 makes fewer errors and rarely misinterprets source material.
5. SEO
SEO was the most promising use case of ChatGPT when it was first launched. The fact that ChatGPT-4 supports plugins, the dream is slowly becoming a reality. There is already a plethora of plugins available, each solving a unique SEO problem.
For instance, the Bramework plugin can perform a SERP analysis on your website, compare it with competitors, and recommend necessary optimizations. The plugin can also generate content briefs and provide keywords for a topic along with their search volume and difficulty.
Similarly, the SEO Core AI plugin can test your site for speed, technical SEO, etc., and recommend any changes.
6. Find Guest Post Opportunities
Thanks to its web-surfing capability, ChatGPT-4 can now help you find websites and blogs for guest posting. Just clearly state your goals and the kind of guest post opportunity you seek, and the chatbot will return a list of websites relevant to your niche.
In case it can’t find sites that accept guest contributions in your niche, it will try to find you a resource that may have the answers you seek.
Final Words
To wrap things up, ChatGPT-4 is definitely worth it if you plan to create content on a large scale. It can help your team generate content on the go, be it meta descriptions, captions, or even full-fledged articles and product descriptions.
Integrate ChatGPT plugins, and you can streamline tasks like keyword research, content optimization, and competitor analysis.
Whether you use OG ChatGPT or version 4.0, you must have a proper AI content strategy to ensure you produce only the finest content. So, for your next read, check out our guide on How Not to Use ChatGPT in Content Creation.
1 thought on “Is ChatGPT-4 Worth It for Content Marketers?”