Top 5 ChatGPT Alternatives for Content Marketers/Writers

‘Work smarter, not harder.’ We’ve heard this phrase countless times but it especially hit home after the launch of ChatGPT.

ChatGPT is powerful. Period.

It’s like a wizard behind the curtain, turning your ideas into impactful words. This groundbreaking language model has captivated the minds of users across the world, amassing a whopping 1 million users within just 5 days of its launch. 

For content marketers and writers, ChatGPT emerged as a powerhouse. It can whip up content, streamline workflows, and boost efficiency in seconds. It’s like having your own virtual assistant at your fingertips. 

But like any other tool, ChatGPT also has its limitations. The occasional veer into nonsensical territory or the challenge of maintaining context can often make it unreliable. 

But worry not, dear reader, for the world of language models is vast and brimming with alternatives. In this article, I’ll share the top 5 ChatGPT alternatives for content marketers and writers to add some zest to your creative endeavours. 

Because who said creating captivating content can’t be both productive and fun?

5 Alternatives to ChatGPT You Need to Try

45% of executives say the popularity of ChatGPT has prompted them to increase their AI investments. If you’re on the same page, this list is for you:

#1 Google Bard

Google Bard Homepage

Bard is a ChatGPT alternative from Google. It is an experimental AI chatbot based on the LaMDA (Language Model for Dialogue Applications) technology. From drafting emails to creating content, you can use Bard in a multitude of innovative ways to engage your audience.

Plus, thanks to Pathways Language Model 2 (PaLM 2), the platform will soon offer advanced features like multimodal search, allowing users to use images in their prompts. 

The best part? This ChatGPT alternative is free. All you need is a Google account.

You can use Google Bard to:

  • Optimise content for SEO
  • Conduct market research
  • Create personalised marketing messages and content
  • Streamline email marketing
  • Generate creative ideas and captions for social media posts
  • Proofread and edit content
  • Get creative ideas for marketing campaigns

40% of Bard users use the platform for research while 30% use it to generate creative content.

Demandsage report highlighting the different ways in which people use Google Bard.

Source: Demandsage

But remember, just like our favourite ChatGPT, Bard has certain limitations too. The most significant is that it is still an experiment. As such, it often gives generic answers that lack creativity and are sometimes inaccurate.

My colleague, Palak Agarwal agrees – “I’ve used Google Bard a couple of times to look up info on generic, time-consuming topics. Sometimes it’s spot on, but other times, it seems to hallucinate and pulls in wrong or outdated info. The good thing about it is that it provides simple-to-understand answers and not complicated ones like GPT.”

G2 Review: 4.3/5

#2 Bing AI

Bing AI Homepage

If you’re an Edge or Bing user, this innovative alternative to ChatGPT is for you. You see, Google isn’t the only player dabbling in AI. Microsoft has also joined the race with Bing AI or Bing Chat.

Powered by Open AI’s GPT-4 model, this AI platform allows users to get concise responses to complex questions. It has 3 major features:

  • Bing Chat: An in-browser chatbot similar to ChatGPT but with more up-to-date information.
  • AI SERP Features: New integration of AI-powered features into the traditional Bing result page. It gathers information from multiple sources, allowing users to delve deeper into the topics and subtopics.
  • Image Creator: This feature leverages OpenAI’s DALL-E 2 technology to generate images per your prompt.

You can use Bing AI to:

  • Create content on trending topics
  • Brainstorm content ideas
  • Gather information from multiple sources quickly
  • Generate custom images aligning with your content
  • Optimise SEO

Limitations of Bing AI Chat:

  • Users can only have 30 chats in one session with a cap of 300 conversations daily.
  • It’s a free platform. Before you come at me, let me explain. You see, unlike ChatGPT, Bing AI doesn’t have a paid upgrade. So users have to deal with unsolicited advertisements within chat responses. This means if you’re searching for the latest digital marketing tools, Bing Chat might include suggestions for different software providers.

G2 Review: Unavailable

#3 Jasper

Jasper Homepage

Formerly called Jarvis, Jasper is the best ChatGPT alternative for marketers and writers looking to generate high-quality content in a short span of time. It offers an assortment of tools designed for content creators, allowing them to generate articles, draft emails, create AI images, and more.

With prices starting at $39 per month, this ChatGPT alternative is trained on the GPT 3.5 model and can easily adapt to your brand’s tone and style to generate effective marketing copies. One of Jasper’s standout features is its ability to create content in 29 languages. 

You can use Jasper to:

  • Create content in line with your brand voice
  • Create effective website content
  • Generate customised AI images

Limitations of Jasper:

  • Like most AI tools, Jasper can also deliver inaccurate content that needs editing and fact-checking.
  • Users have also brought up data privacy and security issues with the platform.
  • Jasper picks the language model it will use for the project automatically, but it might not always be GPT-4.

G2 Rating: 4.7/5

#4 WriterSonic

WriterSonic Homepage

WriterSonic is your tool if you’re on the hunt for an exclusive AI for marketing teams. The AI-powered platform helps generate high-quality content quickly with the help of machine learning and natural language processing. Plus, it offers a suite of functionalities, such as:

  • Over 100 AI-powered Writing Tools: Each tool is tailored to cater to different types of content like blog posts, social media posts, emails, etc.
  • AI Article Writer 5.0: An AI tool that streamlines the article writing process through efficient competitor analysis, SEO optimisation, and brand style alignment.
  • Brand Voice: This feature allows you to upload documents to train the tool to align with your brand voice.
  • Chatsonic: Dubbed as the ‘advanced version of ChatGPT,’ this feature allows you to generate high-quality AI content in a conversational tone.
  • Botsonic: This innovative product allows you to create your own chatbot without any coding expertise.
  • Photosonic: This is an AI image generator that helps you create custom images to elevate your content.

WriterSonic’s plan starts at $12.67 a month but you can also check out the free trial before moving forward with the purchase. However, an important point to keep in mind is that the platform has a limit on the number of words it can generate monthly for a given plan. 

“Writersonic is great at keyword insertion. It is the perfect tool to chalk out an outline when confused. But that said, the unpaid version has a word limit which can be a pain,” says Jishnu Chakraborty, Content Writer at Ukti.

So if you entered a wrong prompt or are not satisfied with the response, those words aren’t coming back.

G2 Rating: 4.7/5

#5 Homepage

Last on my list of ChatGPT alternatives is It is an AI copywriting platform that helps you create engaging content for:

  • Blogs
  • Social media posts
  • Product descriptions
  • Emails
  • Digital ad copies
  • Sales copies, and more

Based on the GPT-3 model, produces high-quality content that reads human-generated. On top of that, the platform is SOC 2 compliant, ensuring the safety of your data.

And that’s not all. Whether you’re struggling with writer’s block as the deadline looms over your head or simply want to create a cover letter for your personal use, is the one-stop solution you need.

But, quite obviously, there are certain limitations to this AI content generator. For starters, some users complain that the platform’s content isn’t as human-like as it claims. There have also been inconsistent answers for the same prompt, which means you must fact-check the copy carefully before publishing.

G2 Rating: 4.7/5

Move Beyond ChatGPT

Well, there you have it – some of the most exciting ChatGPT alternatives that we, as content marketers and writers, can explore. But remember, while these tools are incredibly powerful, they are just that – tools. 

They’re here to amp up our creativity, not replace it. True magic happens when we combine their capabilities with our own creative instincts and insights. So go ahead, work smarter, not harder!

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