{"id":1089,"date":"2023-05-18T12:01:56","date_gmt":"2023-05-18T12:01:56","guid":{"rendered":"https:\/\/ukti.co.in\/blog\/?p=1089"},"modified":"2023-05-19T07:07:15","modified_gmt":"2023-05-19T07:07:15","slug":"23-resources-and-tools-for-content-repurposing","status":"publish","type":"post","link":"https:\/\/ukti.co.in\/blog\/2023\/05\/18\/23-resources-and-tools-for-content-repurposing\/","title":{"rendered":"How to Repurpose Content: 23+ Tools & Resources"},"content":{"rendered":"\n

A great chef knows the value of leftovers and is always ready to reuse them to create a new dish. Content repurposing is no different, and you need not be a cooking ninja. All you need is the taste for good content, an understanding of your audience, and the right set of tools for content repurposing. <\/strong><\/p>\n\n\n\n

Wondering how to repurpose content<\/a> like a pro? I got you covered. In this blog, I give you a list of my favourite resources and tools for content repurposing that will increase the lifespan of your content library. <\/p>\n\n\n\n

Read on!<\/p>\n\n\n\n

<\/p>\n\n\n\n

Top 15 Tools for Content Repurposing  <\/strong><\/h2>\n\n\n\n

Let us first explore the top 15 tools that marketers use for repurposing their content.<\/p>\n\n\n\n

<\/p>\n\n\n\n

1. BuzzSumo<\/strong><\/h3>\n\n\n\n

BuzzSumo<\/a> is a popular research tool that can help you identify popular topics and content across different platforms. It also allows you to track the performance of your content and craft better content strategies. <\/p>\n\n\n\n

You can use BuzzSumo to identify popular content in your niche and find resources to update your content with the latest information. <\/p>\n\n\n\n

2. Airtable<\/strong><\/h3>\n\n\n\n

Content repurposing<\/a> should not be an afterthought but a part of your content strategy. And Airtable<\/a> helps you achieve just that. <\/p>\n\n\n\n

It is a spreadsheet with advanced capabilities that helps you track your content, deadlines, etc., and organise them using different parameters. You can also use it as a content calendar to plan your content repurposing schedule in advance. <\/p>\n\n\n\n

3. Canva<\/strong><\/h3>\n\n\n\n

If you plan to repurpose your existing content into visual formats, you must try. It is a simple drag-and-drop graphic design tool that helps you create infographics, presentations, social media posts, carousels, and more. You also get a plethora of free and premium graphic assets to create quality visual content. <\/p>\n\n\n\n

\"Canva\"<\/figure>\n\n\n\n

Source: <\/em>Canva<\/em><\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

4. Coolors<\/strong><\/h3>\n\n\n\n

Talking of graphic design, using the right colour scheme can make infographics and other visual content more appealing. You can use Coolors<\/a> to quickly pick a colour scheme with complimentary colours for your graphics.<\/p>\n\n\n\n

<\/p>\n\n\n\n

4. Piktochart<\/strong><\/h3>\n\n\n\n

While Canva has data visualisation capabilities, it primarily focuses on graphic design. But if your blogs are research-intensive or carry a lot of facts and data, you must try Piktochart<\/a>. It is a visual storytelling tool that offers customisable templates to create visually appealing infographics, reports, and presentations. <\/p>\n\n\n\n

<\/p>\n\n\n\n

5. Google Analytics<\/strong><\/h3>\n\n\n\n

Google Analytics<\/a> is a tool that helps you track your website performance. So, how does it help you repurpose content? It\u2019s pretty simple. <\/p>\n\n\n\n

You can use it to measure the performance of different content published on your website. This way, you can quickly identify top-performing content and prevent wasting resources on repurposing pieces with no audience. <\/p>\n\n\n\n

<\/p>\n\n\n\n

6. ChatGPT by OpenAI<\/strong><\/h3>\n\n\n\n

ChatGPT<\/a>, the holy grail of AI-generated content, needs no introduction. You can ask ChatGPT to transform your existing text content into any format you want. Its content repurposing capabilities are limitless. Just copy a blog and instruct ChatGPT to create<\/a> a summary, tweets, social media posts, or even a new list of related blog topics.<\/p>\n\n\n\n

<\/p>\n\n\n\n

7. Lumen5<\/strong><\/h3>\n\n\n\n

The next content repurposing tool is Lumen5<\/a>, an AI content generation platform. You can use it to create engaging videos using blog content, articles, etc. You can use these videos to accompany your existing content or publish them as social media posts. <\/p>\n\n\n\n

<\/p>\n\n\n\n

8. Hemingway Editor<\/strong><\/h3>\n\n\n\n

Most content writers and copywriters use Hemingway Editor<\/a> to improve the readability of their content. But you can also use it to repurpose your content. <\/p>\n\n\n\n

If your existing content deals with complex ideas and carries complicated jargon, Hemingway Editor can be handy. You can simplify your copies to make them suitable for social media and create short posts.  <\/p>\n\n\n\n

<\/p>\n\n\n\n

9. CoSchedule Headline Analyzer<\/strong><\/h3>\n\n\n\n

As the name suggests, CoSchedule Headline Analyzer<\/a> helps you analyse the effectiveness of your headlines and suggests improvements. So, you can make the header of your existing content more engaging<\/a>. You can use CoSchedule\u2019s Headline Analyzer when you are updating your existing blogs with the latest information. It will help you come up with more SEO-friendly headlines and ensure the content gets more clicks. <\/p>\n\n\n\n

<\/p>\n\n\n\n

10. Repurpose.io<\/strong><\/h3>\n\n\n\n

If you regularly engage with your audiences via live streaming, Repurpose.io<\/a> is the perfect tool to give your live videos a second chance. It allows you to push your Facebook Live or live stream from other social media platforms directly to YouTube. You can also convert live streams into audio files for SoundCloud. <\/p>\n\n\n

\n
\"Repurpose.io\"<\/figure><\/div>\n\n\n

Source: Repurpose.io<\/em><\/p>\n\n\n\n

11. Moosend<\/strong><\/h3>\n\n\n\n

Emails are perfect for engaging your existing audience with your repurposed content. With tools like Moosend<\/a>, you can turn your existing content into an email series using pre-built templates and drag-and-drop tools. And the best part? It lets you check your content’s performance and compare real-time engagement metrics!<\/p>\n\n\n\n

<\/p>\n\n\n\n

12. MeetEdgar<\/strong><\/h3>\n\n\n\n

Do you have a popping social media presence, or do you plan to create one? Then you must post content regularly across different platforms, which can be difficult. <\/p>\n\n\n\n

Using MeetEdgar<\/a>, you can create and manage a massive library of social media content. You can edit posts, pick their category, and schedule them to go live. And once all the content from your library is posted, MeetEdgar automatically starts reposting them. <\/p>\n\n\n\n

<\/p>\n\n\n\n

13. SlideShare<\/strong><\/h3>\n\n\n\n

For many marketers, presentations are the go-to content repurposing tactic. But where should you share them? If you, too, repurpose your content into presentations, you can share them on SlideShare<\/a>. The platform has over 70 million monthly visitors and also allows you to share PDFs and Word documents. <\/p>\n\n\n\n

Just like this one. <\/p>\n\n\n\n

\n