{"id":1127,"date":"2023-05-30T06:14:33","date_gmt":"2023-05-30T06:14:33","guid":{"rendered":"https:\/\/ukti.co.in\/blog\/?p=1127"},"modified":"2023-05-30T06:14:35","modified_gmt":"2023-05-30T06:14:35","slug":"see-how-these-11-businesses-repurpose-content","status":"publish","type":"post","link":"https:\/\/ukti.co.in\/blog\/2023\/05\/30\/see-how-these-11-businesses-repurpose-content\/","title":{"rendered":"See How These 11 Businesses Repurpose Content"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong><em>\u201cContent repurposing is nothing but rephrasing and rewriting old content to share on new channels.\u201d&nbsp;<\/em><\/strong><\/h4>\n\n\n\n<p>False! If you used to believe the same, now you know better. The truth is <a href=\"https:\/\/ukti.co.in\/blog\/2023\/05\/18\/23-resources-and-tools-for-content-repurposing\/\">repurposing content<\/a> involves taking one form of content, such as a blog or an article, and converting it into a new format, like a YouTube video or a Tik Tok.&nbsp;<\/p>\n\n\n\n<p>By repurposing content, you don\u2019t need to assign additional resources or budget to create new content for every platform. All you need is one high-quality piece of content. Don\u2019t believe me? Then these <a href=\"https:\/\/ukti.co.in\/blog\/2023\/05\/10\/13-powerful-content-repurposing-statistics-for-2023\/\">content repurposing statistics<\/a> will definitely change your mind.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s see how.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-work-smarter-not-harder-7-common-ways-to-repurpose-content\">Work Smarter, Not Harder: 7 Common Ways to Repurpose Content<\/a><\/li><li><a href=\"#aioseo-11-businesses-to-learn-how-to-repurpose-your-content\">11 Businesses to Learn How to Repurpose Your Content<\/a><ul><li><a href=\"#aioseo-1-semrush-turning-research-reports-into-online-courses\">1. SEMrush &#8211; Turning Research Reports into Online Courses<\/a><\/li><li><a href=\"#aioseo-2-saie-turning-instagram-stories-into-newsletters\">2. Saie \u2013 Turning Instagram stories into newsletters<\/a><\/li><li><a href=\"#aioseo-3-search-engine-journal-turning-blog-series-into-free-ebooks\">3. Search Engine Journal \u2013 Turning blog series into free eBooks<\/a><\/li><li><a href=\"#aioseo-4-wyzowl-turning-comprehensive-research-reports-into-infographics\">4. Wyzowl \u2013 Turning comprehensive research reports into infographics<\/a><\/li><li><a href=\"#aioseo-5-hootsuite-turning-a-survey-report-into-blog-posts-and-youtube-videos\">5. Hootsuite \u2013 Turning a survey report into blog posts and YouTube videos<\/a><\/li><li><a href=\"#aioseo-6-moz-turning-a-lead-magnet-into-a-dynamic-web-page\">6. Moz \u2013 Turning a lead magnet into a dynamic web page<\/a><\/li><li><a href=\"#aioseo-7-matthew-woodard-turning-published-blog-posts-into-linkedin-articles\">7. Matthew Woodard &#8211; Turning published blog posts into LinkedIn articles<\/a><\/li><li><a href=\"#aioseo-8-buffer-turning-user-generated-content-into-posts-for-social-media\">8. Buffer &#8211; Turning user-generated content into posts for social media<\/a><\/li><li><a href=\"#aioseo-9-content-marketing-institute-turning-blog-posts-into-a-book\">9. Content Marketing Institute &#8211; Turning blog posts into a book<\/a><\/li><li><a href=\"#aioseo-10-copyblogger-turning-blog-posts-into-slide-decks\">10. Copyblogger \u2013 Turning blog posts into slide decks<\/a><\/li><li><a href=\"#aioseo-11-convince-and-convert-turning-videos-into-a-variety-of-content\">11. Convince and Convert \u2013 Turning videos into a variety of content<\/a><\/li><\/ul><\/li><li><a href=\"#aioseo-ready-to-renew-old-content-dont-forget-the-1-tip-for-content-repurposing\">Ready to Renew Old Content? Don\u2019t forget the #1 Tip for Content Repurposing<\/a><\/li><li><a href=\"#aioseo-about-the-author\">About the Author<\/a><\/li><\/ul><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-work-smarter-not-harder-7-common-ways-to-repurpose-content\"><strong>Work Smarter, Not Harder: 7 Common Ways to Repurpose Content&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<p>Before we move on to real-life examples, here are the 7 most common yet effective <a href=\"https:\/\/ukti.co.in\/blog\/2023\/05\/04\/21-ways-to-repurpose-content\/\">ways to repurpose content.<\/a> So you <a href=\"https:\/\/ukti.co.in\/blog\/2023\/04\/06\/101-clever-ways-to-generate-fresh-content-ideas\/\">never run out of fresh content ideas<\/a>.&nbsp;<\/p>\n\n\n\n<ol>\n<li>Repurposing digital guides into online courses<\/li>\n\n\n\n<li>Turning blog posts into infographics<\/li>\n\n\n\n<li>Turning blog posts into case studies<\/li>\n\n\n\n<li>Turning eBooks into blog posts and vice versa<\/li>\n\n\n\n<li>Repurposing blogs into video content for Instagram, LinkedIn, Facebook, etc.&nbsp;<\/li>\n\n\n\n<li>Including expert views and quotes in already published blog posts or videos.&nbsp;<\/li>\n\n\n\n<li>Turning blog posts, case studies, and eBooks into a PPT deck for SlideShare and LinkedIn.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-11-businesses-to-learn-how-to-repurpose-your-content\"><strong>11 Businesses to Learn How to Repurpose Your Content\u00a0\u00a0<\/strong><\/h2>\n\n\n\n<p>At least 11 brands are repurposing content to their advantage. So, if you want to jump on, find inspiration here.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-semrush-turning-research-reports-into-online-courses\"><strong>1. SEMrush &#8211; Turning Research Reports into Online Courses<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"276\" height=\"380\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Picture-3.png\" alt=\"The Ultimate Guide for Content Marketers eBook\" class=\"wp-image-1138\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Picture-3.png 276w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Picture-3-218x300.png 218w\" sizes=\"(max-width: 276px) 100vw, 276px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"518\" height=\"380\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Picture-4.png\" alt=\"Example of content repurposing: SEMrush converted their online report into a free course\" class=\"wp-image-1142\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Picture-4.png 518w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Picture-4-300x220.png 300w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>SEMrush repurposed their online report into a free course | <\/em><a href=\"https:\/\/www.semrush.com\/academy\/courses\/content-marketing-toolkit-course\/\"><em>Source<\/em><\/a><\/p>\n\n\n\n<p>There is hardly any content marketer or digital marketer who hasn&#8217;t heard of SEMrush. They\u2019re the go-to brand for content repurposing examples. But here, we\u2019re only going to cover one: <em>how they repurposed their online report into a free course!<\/em><\/p>\n\n\n\n<p>To boost engagement with their prime target segment, content marketers, they took their online PDF guide titled &#8220;<a href=\"about:blank\">The Ultimate Guide for Content Marketers<\/a>\u201d and turned it into an <a href=\"https:\/\/www.semrush.com\/academy\/courses\/content-marketing-toolkit-course\/\">online course<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Results<\/span><\/strong><\/p>\n\n\n\n<p>What was once a dense comprehensive document now became an interactive and insightful resource. Several content companies and professionals were even willing to pay to take the course.&nbsp;&nbsp;<\/p>\n\n\n\n<p>SEMrush saw a large number of enrolments, 8000+ to be precise, and a 10% rate of completion. Repurposing content this way helped SEMrush boost brand awareness and visibility. It also helped establish itself as a thought authority among its users.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-saie-turning-instagram-stories-into-newsletters\"><strong>2. Saie \u2013 Turning Instagram stories into newsletters<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"674\" height=\"384\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Picture-5.png\" alt=\"\" class=\"wp-image-1143\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Picture-5.png 674w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Picture-5-300x171.png 300w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"228\" height=\"384\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Picture-6.png\" alt=\"Saie repurposed their Insta stories into a newsletter\" class=\"wp-image-1144\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Picture-6.png 228w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Picture-6-178x300.png 178w\" sizes=\"(max-width: 228px) 100vw, 228px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Saie repurposed their Insta stories into a newsletter | <\/em><a href=\"https:\/\/buffer.com\/library\/how-these-small-businesses-repurpose-content\/\"><em>Source<\/em><\/a><em>&nbsp;<\/em><\/p>\n\n\n\n<p>From B2B to B2C, an American makeup brand <em>Saie<\/em> claims they are clean, meaning sustainable. And they wanted to carry this message to hundreds of potential users on social media. To do this, Saied shared multiple stories about their initiatives to remain carbon-neutral and plastic-negative on Instagram.&nbsp;<\/p>\n\n\n\n<p>While these stories got a substantial number of views, they only remained on the portal for 24 hours, as is the case with Insta stories. Saie realized to etch themselves in the memories of their environmentally forward users, they must repurpose these Insta stories.<\/p>\n\n\n\n<p>For this, they waited for the right occasion, and on Earth Day 2022, they pulled out their archived Instagram stories and converted them into a newsletter. This newsletter had the same stories, except now they were laid out in more detail.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-search-engine-journal-turning-blog-series-into-free-ebooks\"><strong>3. Search Engine Journal \u2013 Turning blog series into free eBooks<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"444\" height=\"236\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Picture-7.jpg\" alt=\"\" class=\"wp-image-1145\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Picture-7.jpg 444w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Picture-7-300x159.jpg 300w\" sizes=\"(max-width: 444px) 100vw, 444px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>SEJ repurposed their blogs into an e-book | <\/em><a href=\"https:\/\/www.searchenginejournal.com\/content-marketing\/\"><em>Source<\/em><\/a><\/p>\n\n\n\n<p>Search Engine Journal is widely accessed by data wizards and marketers around the globe. One of the ways they keep their readers hooked and provide more value is through content repurposing.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s one example of the same. To date, they\u2019ve converted not just one but a series of their blog posts on content marketing into eBooks on SEO, social media, content marketing, and more.<\/p>\n\n\n\n<p>Where users could access ten free articles on different aspects of content marketing, they now also have access to a more comprehensive eBook to refer to whenever required.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-wyzowl-turning-comprehensive-research-reports-into-infographics\"><strong>4. Wyzowl \u2013 Turning comprehensive research reports into infographics&nbsp;<\/strong><\/h3>\n\n\n\n<p>Wyzowl, the self-proclaimed all-in-one animated video production company, realized their target market was not interested in reading dense <a href=\"https:\/\/ukti.co.in\/blog\/2023\/04\/25\/think-with-google-the-marketing-research-tool-everybody-forgot\/\">market research<\/a> reports. Since most of their customers come for video production, giving them text-heavy content didn\u2019t make sense.<\/p>\n\n\n\n<p>But they had already invested resources in crafting a detailed and insightful research report on video content production replete with relevant statistics. So, how did they get traction for the same content? By repurposing it, of course.\u00a0<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Results<\/span><\/strong><\/p>\n\n\n\n<p>They broke down the key highlights of their report and started posting them as statistics and infographics on their various social media handles. As a result, their views went up, and they could engage new, potential customers who would comment on their posts.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"659\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-30-at-11.23.12-AM-1024x659.png\" alt=\"\" class=\"wp-image-1149\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-30-at-11.23.12-AM-1024x659.png 1024w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-30-at-11.23.12-AM-300x193.png 300w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-30-at-11.23.12-AM-768x494.png 768w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-30-at-11.23.12-AM.png 1076w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.instagram.com\/p\/B2gcHmYJbTB\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\" title=\"Source\">Source<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-5-hootsuite-turning-a-survey-report-into-blog-posts-and-youtube-videos\"><strong>5. Hootsuite \u2013 Turning a survey report into blog posts and YouTube videos<\/strong><\/h3>\n\n\n\n<p>One of the world\u2019s most used social media management platforms, <em>Hootsuite<\/em>, turned their not-so-popular <em>DIGITAL 2021 REPORT<\/em> into blog posts.&nbsp;<\/p>\n\n\n\n<p>Mind you, while some of these blogs were lengthy and comprehensive, like <a href=\"https:\/\/blog.hootsuite.com\/simon-kemp-social-media\/\">Reels Grew By 220M Users in Last 3 Months (And Other Jaw-Dropping Stats)<\/a>, the other ones carried <a href=\"https:\/\/www.hootsuite.com\/research\/social-trends\">plucked highlights<\/a> from the report.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"418\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/image-33-1024x418.png\" alt=\"\" class=\"wp-image-1130\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/image-33-1024x418.png 1024w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/image-33-300x122.png 300w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/image-33-768x313.png 768w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/image-33.png 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/blog.hootsuite.com\/simon-kemp-social-media\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><em>Source<\/em><\/a><\/p>\n\n\n\n<p>They did not stop there. Hootsuite created unique YouTube videos to make their content even more snackable and posted them as summaries on the very pages that carried long and short blog posts.&nbsp;<\/p>\n\n\n\n<p>Safe to say, they went all out trying to grab eyeballs. This is why you will find Hootsuite\u2019s repurposed content across diverse platforms \u2013 from Twitter to even Facebook.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-6-moz-turning-a-lead-magnet-into-a-dynamic-web-page\"><strong>6. Moz \u2013 Turning a lead magnet into a dynamic web page<\/strong><\/h3>\n\n\n\n<p>Marketers at Moz, a digital marketing automation software, did something unique when they set out to repurpose content. They converted a Google Doc template featured in one of their blog posts from 2014 into a web page.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With the help of basic data analytics, they realized their readers didn\u2019t want to engage with the blog and only wanted to look at the template. So, what did they do?&nbsp;<\/p>\n\n\n\n<p>Hear it from the horse&#8217;s mouth \u2013 in this case Crawford from the Moz team.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p class=\"has-global-color-8-background-color has-background\"><em>\u201cI pulled the information from the document, updated the content, broke it into easily digestible sections, hosted it as its own&nbsp;<\/em><a href=\"https:\/\/moz.com\/content-strategy-template\"><em>one-page guide on the site<\/em><\/a><em>, added contextually relevant CTAs throughout, and redirected the original blog post to the new template page.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><em>The result? &#8220;Now, the new page is discoverable on Google, earns a steady amount of traffic, and actually drives conversions, no longer hidden within a Google doc in an ancient blog post.&#8221;<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-7-matthew-woodard-turning-published-blog-posts-into-linkedin-articles\"><strong>7. Matthew Woodard &#8211; Turning published blog posts into LinkedIn articles<\/strong><\/h3>\n\n\n\n<p>From brands to individuals who are the brand, we should look at all possible examples of content repurposing. This is where Matthew Woodard, a celebrated blogger within the SEO industry, shines brighter than most. He made an excellent case for content repurposing when he repurposed his previously published blogs into LinkedIn articles.&nbsp;<\/p>\n\n\n\n<p>By doing this, he breathed life into his old content. What he did was not only rehash his previous blog posts but also take inspiration from them to create follow-up articles for LinkedIn.<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Results<\/span><\/strong><\/p>\n\n\n\n<p>As a result, he grew his follower base by 300+ people and businesses within a few weeks (a rare feat on LinkedIn for an individual brand!). Imagine the time, effort, and money he saved by simply repurposing a few old blogs and publishing them on a new channel.&nbsp;<\/p>\n\n\n\n<p>Simply put, creating content from scratch would have proved ineffective, whereas repurposing some of his top-performing works brought him good returns with minimal effort.<\/p>\n\n\n\n<p><em><span style=\"text-decoration: underline;\">Additional reference:<\/span> cross-check Matthew Woodard&#8217;s <\/em><a href=\"https:\/\/uk.linkedin.com\/in\/matthewwoodwarduk\"><em>LinkedIn publications<\/em><\/a><em> with his official <\/em><a href=\"https:\/\/www.matthewwoodward.co.uk\/\"><em>blog site<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\" id=\"aioseo-8-buffer-turning-user-generated-content-into-posts-for-social-media\"><strong>8. Buffer &#8211; Turning user-generated content into posts for social media&nbsp;<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"412\" height=\"191\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/image-31.png\" alt=\"\" class=\"wp-image-1128\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/image-31.png 412w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/image-31-300x139.png 300w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"317\" height=\"440\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/image-38.png\" alt=\"\" class=\"wp-image-1135\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/image-38.png 317w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/image-38-216x300.png 216w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Buffer kept the dialogue alive by repurposing their Tweet into a LinkedIn post | <\/em><a href=\"https:\/\/buffer.com\/library\/how-these-small-businesses-repurpose-content\/\"><em>Source<\/em><\/a><em>&nbsp;<\/em><\/p>\n\n\n\n<p>Yet another simple but brilliant example is from Buffer, demonstrating how they repurposed a simple Tweet into a LinkedIn post above.&nbsp;<\/p>\n\n\n\n<p>Buffer&#8217;s social media manager tweeted a simple question asking followers and the general public for book recommendations. Instead of sharing the responses on Twitter or leaving them hanging in the comments section, where they would lose engagement almost instantly, she quickly compiled them and repurposed them into a graphic for LinkedIn.<\/p>\n\n\n\n<p>This ended up being a conversation starter and saw a ton of engagement on LinkedIn. The post also got a lot of reposts, which garnered Buffer more followers.&nbsp;<\/p>\n\n\n\n<p>But the story doesn\u2019t end here! Buffer continued to ask for more book recommendations and kept the conversation going. This helped them create an open dialogue with their LinkedIn community and continue the Twitter conversation with their LinkedIn followers.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-9-content-marketing-institute-turning-blog-posts-into-a-book\"><strong>9. Content Marketing Institute &#8211; Turning blog posts into a book<\/strong><\/h3>\n\n\n\n<p>By now, you may have realized it\u2019s easier to repurpose long-form content into short-form content. But the opposite is also possible \u2013 rare but doable. And Joe Pulizzi has mastered this art!&nbsp;<\/p>\n\n\n\n<p>One of the world\u2019s top content marketing authorities and the founder of the Content Marketing Institute, <em>Joe Pullizi<\/em>, committed to publishing a book titled Epic Content Marketing in 2013.&nbsp;<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Results<\/span><\/strong><\/p>\n\n\n\n<p>Of course, the book performed very well and earned him and CMI even more credibility and thought authority.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"940\" height=\"788\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Joe-Pulizzi-1.png\" alt=\"Quote from Epic Content Marketing by Joe Pulizzi\" class=\"wp-image-1137\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Joe-Pulizzi-1.png 940w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Joe-Pulizzi-1-300x251.png 300w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/05\/Joe-Pulizzi-1-768x644.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>But do you know it was produced on repurposed content? Pullizi required 25 chapters worth 2000 words each to complete the book. Churning this quantum of fresh content was an uphill task, especially since he was a busy man struggling to find daily hours to write.&nbsp;<\/p>\n\n\n\n<p>So, he devised a strategy to kill two birds with one stone. Instead of writing a whole lot for the book in each sitting, he would produce content relevant to LinkedIn posts as well as the blog site of the Content Marketing Institute every week.&nbsp;<\/p>\n\n\n\n<p>He then repurposed these very blog posts into book chapters by elaborating on them as the deadline approached. The book went on to become a success.\u00a0\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-10-copyblogger-turning-blog-posts-into-slide-decks\"><strong>10. Copyblogger \u2013 Turning blog posts into slide decks<\/strong><\/h3>\n\n\n\n<p>The content marketing tools and training company, <em>Copyblogger<\/em>, created one high-quality blog post, &#8220;<a href=\"https:\/\/copyblogger.com\/remarkable-content\/\">The 3-Step Journey of a Remarkable Piece of Content<\/a>,&#8221; and repurposed it into a slide deck to publish on SlideShare.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-slideshare wp-block-embed-slideshare\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The 3-Step Journey of a Remarkable Piece of Content\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/uZc0AQLIIR9hlC\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/Copyblogger\/the-3step-journey-of-a-remarkable-piece-of-content\" title=\"The 3-Step Journey of a Remarkable Piece of Content\" target=\"_blank\">The 3-Step Journey of a Remarkable Piece of Content<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/Copyblogger\" target=\"_blank\">Copyblogger.com<\/a><\/strong> <\/div>\n<\/div><\/figure>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Results<\/span><\/strong><\/p>\n\n\n\n<p>Where a thoroughly researched and well-written blog post was not garnering as many views and comments due to its length, the Slide Share PPT earned Copyblogger 38,000 plus views and counting!&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-11-convince-and-convert-turning-videos-into-a-variety-of-content\"><strong>11. Convince and Convert \u2013 Turning videos into a variety of content<\/strong><\/h3>\n\n\n\n<p>Convince and Convert provides marketing consulting services and is known to produce high-quality content. But what they are less known for is the way they repurpose content.&nbsp;<\/p>\n\n\n\n<p>In a <a href=\"https:\/\/www.convinceandconvert.com\/podcasts\/episodes\/how-to-make-8-pieces-of-content-from-1-piece-of-content\/?kui=7Dbc2qKT90kkb8eN12JnGQ#_ts=1529516707011\">blog post,<\/a> Jay Baer, their founder, shares their secret sauce to repurposing. He typically creates 2 to 3 short informational videos, at least two or three minutes long, every week. He then scopes as many ways as possible to repurpose them for a wider audience reach. This can include infographics, podcasts, blogs, social media posts, and others.\u00a0\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-ready-to-renew-old-content-dont-forget-the-1-tip-for-content-repurposing\"><strong>Ready to Renew Old Content? Don\u2019t forget the #1 Tip for Content Repurposing<\/strong><\/h2>\n\n\n\n<p>Content repurposing works wonderfully, there are no sure bets. If you repurpose every content you ever published, you won\u2019t see tremendous results.&nbsp;<\/p>\n\n\n\n<p>Instead of doing that or <a href=\"https:\/\/ukti.co.in\/blog\/\">creating content from scratch<\/a>, use data to assess which content pieces are performing well, then repurpose them and distribute them across different digital platforms.<\/p>\n\n\n\n<p>Content repurposing is a sure-shot way to fill any gaps in your publishing schedule and drive more organic traffic to your website. Just make sure you\u2019re providing backlinks to the original posts.&nbsp;<\/p>\n\n\n\n<p>So, take inspiration from these 11 examples I have listed above and soldier on!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-about-the-author\">About the Author<\/h2>\n\n\n<div class=\"wp-block-post-author-biography\">A communication designer by profession, a content creator by passion, Anvika loves to read, research, write, and edit. She boasts years of experience within the field of both content and design, and is always learning to unlearn.<\/div>","protected":false},"excerpt":{"rendered":"<p>Want to repurpose or reuse your content in new and interesting ways? 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