{"id":1237,"date":"2023-06-16T09:45:54","date_gmt":"2023-06-16T09:45:54","guid":{"rendered":"https:\/\/ukti.co.in\/blog\/?p=1237"},"modified":"2023-06-16T09:45:55","modified_gmt":"2023-06-16T09:45:55","slug":"repurposing-b2b-saas-content-for-social-media-tips-tricks","status":"publish","type":"post","link":"https:\/\/ukti.co.in\/blog\/2023\/06\/16\/repurposing-b2b-saas-content-for-social-media-tips-tricks\/","title":{"rendered":"Repurposing B2B SaaS Content for Social Media: Tips &amp; Tricks"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Repurposing blog content for social media is the most effective content marketing strategy out there. Why? Because it\u2019s all about working smarter, not harder \u2013 a strategy that is especially useful for B2B SaaS companies. And that\u2019s because it kills two birds with one stone.\u00a0<\/strong><\/p>\n\n\n\n<p>Firstly, with B2B SaaS, knowing what your audience wants is relatively easy. But coming up with innovative, engaging, and relevant content regularly? That\u2019s a whole other ballgame. Secondly, the B2B audience demands omnichannel experiences, which means you must stay active on different channels to connect and engage with your audience.&nbsp;<\/p>\n\n\n\n<p>So, how do you make new content for every marketing channel?&nbsp;<\/p>\n\n\n\n<p>Well, you don\u2019t.&nbsp;<\/p>\n\n\n\n<p>You recycle existing content into different formats and distribute it across social media platforms.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/ukti.co.in\/blog\/2023\/02\/27\/does-content-repurposing-work-for-b2b-saas\/\">Repurposing content<\/a> for social media has multiple benefits that can get you on the map with minimal time and effort. But before you get started, there are a few closely guarded secrets you might not know. And that\u2019s what we\u2019re pulling the curtain off of here!\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-5-proven-ways-to-repurpose-blog-content\">5 Proven Ways to Repurpose Blog Content<\/a><\/li><li><a href=\"#aioseo-1-turn-blogs-into-linkedin-articles\">#1 Turn blogs into LinkedIn articles<\/a><\/li><li><a href=\"#aioseo-2-turn-blogs-into-snackable-visual-content\">#2 Turn blogs into snackable visual content<\/a><\/li><li><a href=\"#aioseo-3-periodically-repost-blogs-on-social-media\">#3 Periodically repost blogs on social media<\/a><\/li><li><a href=\"#aioseo-4-turn-blogs-into-quora-answers\">#4 Turn blogs into Quora answers<\/a><\/li><li><a href=\"#aioseo-5-turn-blog-content-into-micro-content\">#5 Turn blog content into micro-content<\/a><\/li><li><a href=\"#aioseo-ready-to-repurpose-blog-content-for-social-media\">Ready to Repurpose Blog Content for Social Media?<\/a><\/li><li><a href=\"#aioseo-about-the-author\">About the Author<\/a><\/li><\/ul><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-5-proven-ways-to-repurpose-blog-content\"><strong>5 Proven Ways to Repurpose Blog Content&nbsp;<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-1-turn-blogs-into-linkedin-articles\"><strong>#1 Turn blogs into LinkedIn articles&nbsp;<\/strong><\/h2>\n\n\n\n<p>Different <a href=\"https:\/\/ukti.co.in\/blog\/2023\/05\/30\/see-how-these-11-businesses-repurpose-content\/\">businesses repurpose content<\/a> differently. But the easiest way of repurposing content for social media is reposting. How? Let me illustrate with a step-by-step example.&nbsp;<\/p>\n\n\n\n<ol>\n<li>Let\u2019s say you made a blog post on Monday. Then, on Friday, you can republish the blog as an article on LinkedIn. The post should look something like this.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"630\" height=\"599\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Tip-1-1.png\" alt=\"Example of how content can be repurposed and shared on LinkedIn\" class=\"wp-image-1240\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Tip-1-1.png 630w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Tip-1-1-300x285.png 300w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"639\" height=\"518\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Tip-1-2.png\" alt=\"Example of how content can be repurposed and shared on LinkedIn\" class=\"wp-image-1241\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Tip-1-2.png 639w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Tip-1-2-300x243.png 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ol start=\"2\">\n<li>Clicking on the post, the reader should be directed to the article that looks like the one below. This gives them a sneak peek into what the blog is about with the first few sections posted here.\u00a0<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"445\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Tip-1-3-1024x445.png\" alt=\"Post the first few paragraphs of your blog in your LinkedIn post to hook the reader\" class=\"wp-image-1242\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Tip-1-3-1024x445.png 1024w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Tip-1-3-300x130.png 300w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Tip-1-3-768x334.png 768w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Tip-1-3.png 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ol start=\"3\">\n<li>After they scroll through it, they\u2019ll find an option to \u2018<strong>continue reading here\u2019<\/strong>, such as below.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"423\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Tip-1-4-1024x423.png\" alt=\"Example of how LinkedIn posts can help you bring traffic back to the original source of the blog\" class=\"wp-image-1243\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Tip-1-4-1024x423.png 1024w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Tip-1-4-300x124.png 300w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Tip-1-4-768x317.png 768w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Tip-1-4.png 1343w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ol start=\"4\">\n<li>This will redirect the reader to the original blog post on your website, so they can continue reading it there. And what makes this truly remarkable is that you get new engagement and attention to your content all over again.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>This is one the <a href=\"https:\/\/ukti.co.in\/blog\/2023\/05\/04\/21-ways-to-repurpose-content\/\">best ways to repurpose content<\/a> and earn referral traffic from your LinkedIn page. If Google\u2019s algorithm finds that your page is becoming popular with users, it\u2019s going to signal your page as valuable. And thus, rank your page higher.&nbsp;<\/p>\n\n\n\n<p>In short, repurposing your <a href=\"https:\/\/medium.com\/@deepikapundora\/dear-saas-managers-is-your-content-value-driven-31b91cc9a70b\">valuable content<\/a> into a social media post can help you promote your blogs and attract high engagement.&nbsp;<\/p>\n\n\n\n<p><strong>Editor\u2019s note: <\/strong>Some of the most engaged users on the <a href=\"https:\/\/ukti.co.in\/blog\/\">Ukti blog<\/a> are referrals from LinkedIn!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-2-turn-blogs-into-snackable-visual-content\"><strong>#2 Turn blogs into snackable visual content&nbsp;<\/strong><\/h2>\n\n\n\n<p>Social media is all about quick bites of information. And nothing does the job like visual content. From infographics and images to videos and graphics, visual content is an essential component of user engagement today.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"753\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Infographic-1024x753.jpg\" alt=\"Infographic depicting the power of visual content\" class=\"wp-image-1238\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Infographic-1024x753.jpg 1024w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Infographic-300x221.jpg 300w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Infographic-768x565.jpg 768w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Infographic.jpg 1036w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.referralcandy.com\/blog\/guestpost-visual-marketing-ecommerce-sales\">Source<\/a><\/p>\n\n\n\n<p>When considering how to repurpose blog content for social media, always try to make it visually appealing. You can do this in a number of ways. <strong>For instance, you can make an infographic for a data-driven content piece or highlight a quote through an image. Or you can turn your blog into a carousel for LinkedIn or SlideShare.<\/strong> This gives you an endless stream of social media posts without any stagnation in your content pipeline.&nbsp;<\/p>\n\n\n\n<p>For inspiration, check out how Copyblogger turned their blog post <a href=\"https:\/\/copyblogger.com\/remarkable-content\/\">\u201cThe 3-Step Journey of a Remarkable Piece of Content\u201d<\/a> into an engaging <a href=\"https:\/\/www.slideshare.net\/Copyblogger\/the-3step-journey-of-a-remarkable-piece-of-content\">SlideShare presentation<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-3-periodically-repost-blogs-on-social-media\"><strong>#3 Periodically repost blogs on social media<\/strong><\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/www.youtube.com\/watch?v=e5mE_C3Jikw\">Neil Patel<\/a>, you should repost your content at least once a year across social media, if not more. This doesn\u2019t just get your top-performing content fresh eyeballs but also allows you to give it a much-deserved refresh and promotion.&nbsp;<\/p>\n\n\n\n<p>As Andy Crestodina, Co-founder of Orbit Media, puts it, <\/p>\n\n\n\n<p class=\"has-large-font-size\">\u201c<em>It&#8217;s not the best content that wins.\u00a0It&#8217;s the best-promoted content that wins.\u201d<\/em><\/p>\n\n\n\n<p>Going back to your old content and tweaking it to suit current industry trends is a great way to ensure you keep publishing quality and up-to-date content.&nbsp;<\/p>\n\n\n\n<p>What\u2019s more, fresh content is Google\u2019s favoured child. So, if you keep publishing valuable and up-to-date content, Google will notice and reward you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-4-turn-blogs-into-quora-answers\"><strong>#4 Turn blogs into Quora answers<\/strong><\/h2>\n\n\n\n<p>Quora is not only a great place to reach your target audience and share your expertise but also allows you to repurpose your old content.<\/p>\n\n\n\n<p>To repurpose your content effectively for Quora, look for specific questions from your audience that directly connect to your blog content. Then, respond with useful information from your blog.&nbsp;<\/p>\n\n\n\n<p>At Ukti, we repurpose blog content into Quora answers all the time. And often publish these from our <a href=\"https:\/\/www.quora.com\/profile\/Deepika-Pundora\">founder Deepika\u2019s Quora profile<\/a>. Here\u2019s one example how!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"688\" height=\"561\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Repurposed-Quora-Answer.png\" alt=\"Repurposed blog post into Quora answer\" class=\"wp-image-1244\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Repurposed-Quora-Answer.png 688w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/06\/Repurposed-Quora-Answer-300x245.png 300w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/figure><\/div>\n\n\n<p>Above, we not only repurposed a blog post but also linked it to the answer. So anyone interested in learning further can access the original post easily.\u00a0<\/p>\n\n\n\n<p>Here\u2019s how you can do it too.&nbsp;<\/p>\n\n\n\n<ol>\n<li>Search for questions matching the intent of your blog topic and prepare a list.&nbsp;<\/li>\n\n\n\n<li>Since you already have the content written, you just need to tweak it to fit the question and come up with a helpful answer.&nbsp;<\/li>\n\n\n\n<li>Finally, add a backlink to your <a href=\"https:\/\/ukti.co.in\/blog\/2022\/09\/03\/why-original-content-matters-now-more-than-ever-and-how-to-do-it-right\/\">original content<\/a> to drive qualified visitors to your website.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>All in all, by sharing your knowledge with repurposed blogs on Quora, you can build your credibility as an expert in the industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-5-turn-blog-content-into-micro-content\"><strong>#5 Turn blog content into micro-content<\/strong><\/h2>\n\n\n\n<p>Not everyone has the time or inclination to go through a 1000+ blog post. Some might prefer good old blog posts, while others might want quicker bites, such as infographics, images, and more. So, how do you keep everyone happy and engaged?&nbsp;<\/p>\n\n\n\n<p>Yep, you guessed it! You can always repurpose blog content into different types of content formats.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For instance, if you have a blog post covering the advantages of your SaaS product, you can turn it into a carousel. This would make for a great post on Instagram and LinkedIn. Take a look at how <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7031845262599798784\">Ukti does it<\/a> to get your creative juices flowing!<\/p>\n\n\n\n<p>Today, there are various <a href=\"https:\/\/ukti.co.in\/blog\/2023\/05\/18\/23-resources-and-tools-for-content-repurposing\/\">free repurposing tools<\/a> like Canva and Figma to support your efforts. With them, you can compress the subheadings of your blog into separate slides for a single social media post. This helps your readers get the essence of your article in small, easily-digestible bits. And if they want to read these in detail, they can head over to your blog.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-ready-to-repurpose-blog-content-for-social-media\"><strong>Ready to Repurpose Blog Content for Social Media?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Repurposing old content into well-optimised social media content helps you stay in the game without pulling your hair out. And to do it right, here are some quick tips.<\/p>\n\n\n\n<ul>\n<li>Plan your repurposing efforts while you prepare your content calendar. Stay one step ahead to ensure your content pipeline flows smoothly and prevent any content overlaps.<\/li>\n\n\n\n<li>Keep your content simple and visually optimized. Social media is a quick-fix platform. Keeping your content shorter and to the point is how you win.&nbsp;<\/li>\n\n\n\n<li>Always link the repurposed content to the original source. This will boost traffic and your SEO efforts in the long haul.<\/li>\n<\/ul>\n\n\n\n<p>Repurposing your content is how you get eyeballs to your brand. So, start examining your pieces and earmark the ones that can be recycled to bring traffic from social media platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-about-the-author\">About the Author<\/h2>\n\n\n<div class=\"wp-block-post-author-biography\">A content writer by the day and avid reader by anytime remaining, Akshada\u2019s genres range from philosophy to good old-fashioned classics. Anything that can add value to the human mind has the ability to grab her attention; the question often is whether it can hold it.<\/div>","protected":false},"excerpt":{"rendered":"<p>Want to repurpose blog content for social media but can\u2019t get the traffic you want? Here are five tried and tested ways to try. <\/p>\n","protected":false},"author":10,"featured_media":1245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[67,45],"tags":[68,52],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/posts\/1237"}],"collection":[{"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/comments?post=1237"}],"version-history":[{"count":3,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/posts\/1237\/revisions"}],"predecessor-version":[{"id":1249,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/posts\/1237\/revisions\/1249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/media\/1245"}],"wp:attachment":[{"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/media?parent=1237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/categories?post=1237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/tags?post=1237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}