{"id":1399,"date":"2023-08-08T07:26:03","date_gmt":"2023-08-08T07:26:03","guid":{"rendered":"https:\/\/ukti.co.in\/blog\/?p=1399"},"modified":"2023-08-08T07:26:04","modified_gmt":"2023-08-08T07:26:04","slug":"how-to-grow-signups-for-waitlist-before-a-product-launch","status":"publish","type":"post","link":"https:\/\/ukti.co.in\/blog\/2023\/08\/08\/how-to-grow-signups-for-waitlist-before-a-product-launch\/","title":{"rendered":"How to Grow Signups for Waitlist Before a Product Launch\u00a0"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>A solid product launch waitlist can bring your SaaS startup its first loyal customers. Businesses implementing them have even observed <a href=\"https:\/\/www.lennysnewsletter.com\/p\/what-is-good-waitlist-conversion\">5% to 25% conversion rates<\/a>! But achieving such high ROIs from the waitlist is no easy task. Little surprise that many early-stage startups fall short of it.<\/strong><\/p>\n\n\n\n<p>The elusive X-factor, in most cases, is the buzz generated by the company before announcing the waitlist. These are typically conversations started by a well-known founder or a contrarian take.<\/p>\n\n\n\n<p>But how do you increase waitlist signups as a SaaS startup without any pre-existing buzz for your product? Well, you generate buzz through content marketing.&nbsp;<\/p>\n\n\n\n<p>This blog shows you three ways to increase signups for your waitlist with content. Let\u2019s get straight to it.<\/p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-3-ways-to-increase-signups-to-your-product-launch-waitlist\">3 Ways to Increase Signups to Your Product Launch Waitlist<\/a><ul><li><a href=\"#aioseo-1-give-up-valuable-content-in-exchange-for-email-addresses\">#1 Give Up Valuable Content in Exchange for Email Addresses<\/a><\/li><li><a href=\"#aioseo-2-create-curiosity-with-a-priority-access-landing-page\">#2 Create Curiosity With a Priority Access Landing Page<\/a><\/li><li><a href=\"#aioseo-3-create-a-community-by-showcasing-internal-processes\">#3 Create a Community by Showcasing Internal Processes<\/a><\/li><\/ul><\/li><li><a href=\"#aioseo-over-to-you\">Over to You<\/a><\/li><li><a href=\"#aioseo-about-the-author\">About the author<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-3-ways-to-increase-signups-to-your-product-launch-waitlist\"><strong>3 Ways to Increase Signups to Your Product Launch Waitlist<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-give-up-valuable-content-in-exchange-for-email-addresses\"><strong>#1 Give Up Valuable Content in Exchange for Email Addresses<\/strong><\/h3>\n\n\n\n<p>This tactic has been tried and wrung dry by marketers seeking qualified leads. But it is effective to garner sufficient signups before the launch as well.&nbsp;<\/p>\n\n\n\n<p>Here, brands put out valuable content like an eBook, a series of blog posts, a white paper or an industry report and promise to deliver it in the customer\u2019s inboxes. This pushes interested customers to give up their email addresses.<\/p>\n\n\n\n<p>Now the company can start an email nurture campaign giving these prospects nuggets of information about their product. This generates hype around the product and ensures the product is better received on the launch date.<\/p>\n\n\n\n<p><strong>Here\u2019s a stunning example of a lead magnet for building product hype<\/strong><\/p>\n\n\n\n<p>Several SaaS companies have seen immense success using this approach. Companies like Mailshake, headed by Growth Marketer Sujan Patel, are excellent examples.<\/p>\n\n\n\n<p>In 2015, even before Sujan conceptualised the products he would build, he knew his target audience would be marketers. So to appeal to them and capture their interest, he created an ebook around growth hacking.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><em>\u201cI found a good angle,\u201d<\/em><\/strong> he says. <strong><em>\u201cAt the time, growth hacking was much less saturated and had enough traction when I looked on Google Trends.\u201d<\/em><\/strong><\/p>\n\n\n\n<p>Sujan\u2019s ebook, \u2018<strong>100 Days of Growth Hacking,\u2019 <\/strong>was a massive success. The book was featured on ProductHunt, and it sold 30k copies. Sujan also made 20k through contracts and earned recognition through all the buzz generated around the book.<\/p>\n\n\n\n<p>More importantly, when he launched his ventures, people kept up with updates. Many immediately signed up for the email list to check the product offerings too.<\/p>\n\n\n\n<p><strong>Here\u2019s another stunning example<\/strong><\/p>\n\n\n\n<p>The founders of Encharge.io, a marketing automation tool, grew their email list from zero to 3000 using a slightly different approach. Instead of selling an ebook on multiple platforms and waiting for people to discover it, they announced the resource on LinkedIn and Facebook.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"899\" height=\"775\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/08\/Echarge-Facebook-post.webp\" alt=\"Encharge.io's FaceBook post promoting their free e-book that increased email sighups\" class=\"wp-image-1400\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/08\/Echarge-Facebook-post.webp 899w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/08\/Echarge-Facebook-post-300x259.webp 300w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/08\/Echarge-Facebook-post-768x662.webp 768w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><strong><em>Echarge.io\u2019s FaceBook post| <\/em><\/strong><a href=\"https:\/\/encharge.io\/engagement-posts\/\"><strong><em>Source<\/em><\/strong><\/a><\/p>\n\n\n\n<p>These posts garnered engagement on both platforms, and thousands of people gave up their emails to get a copy of the free ebook. But the founders didn\u2019t stop there. They created engagement posts to pitch the resource to their new followers time and again. <em>The result? The company saw its email signups increase over the first few months before the product launch.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"331\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/08\/Encharge-email-list-growth-1024x331.webp\" alt=\"Increase in Encharge.io's email list signups between May and June 2019\" class=\"wp-image-1401\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/08\/Encharge-email-list-growth-1024x331.webp 1024w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/08\/Encharge-email-list-growth-300x97.webp 300w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/08\/Encharge-email-list-growth-768x248.webp 768w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/08\/Encharge-email-list-growth.webp 1114w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><strong><em>Increase in Encharge.io\u2019s email list signups| <\/em><\/strong><a href=\"https:\/\/encharge.io\/engagement-posts\/\"><strong><em>Source&nbsp;<\/em><\/strong><\/a><\/p>\n\n\n\n<p><strong>Key Takeaways<\/strong><\/p>\n\n\n\n<ul>\n<li>Observe your target audience and recognise their pain points<\/li>\n\n\n\n<li>Create a resource that eases their pain points, and that is valuable<\/li>\n\n\n\n<li>Post about these resources on various forums, and add a clear call to action<\/li>\n\n\n\n<li>Create engagement posts on social channels to remind your audience about the resource<\/li>\n\n\n\n<li>Make sure the signup process is easy and doesn\u2019t require too many details<\/li>\n\n\n\n<li>Deliver the valuable product immediately, and mention you will send product-related emails going forward<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-create-curiosity-with-a-priority-access-landing-page\"><strong>#2 Create Curiosity With a Priority Access Landing Page<\/strong><\/h3>\n\n\n\n<p>An innovative product announcement can grab eyeballs. And if it has a successful product demo to go with it, you\u2019re sure to leave the users with a positive experience. This is why many SaaS companies ask prospects to sign up for a waitlist and claim a free trial.<\/p>\n\n\n\n<p>The problem with this approach? Some tools require extensive setups. Besides, customers may exhaust the free trial before ever trying out the product. Either way, you can lose the opportunity to make an impression if the customer does not commit to downloading the trial in time.&nbsp;<\/p>\n\n\n\n<p><strong>Here&#8217;s an example to consider<\/strong><\/p>\n\n\n\n<p>Laura Roeder and the team at MeetEdgar recognised that such a free-trial-focused approach wouldn\u2019t work for their product, given their customers would have to download their entire library to extract complete value from the free trial. So, the team took an alternate approach.&nbsp;<\/p>\n\n\n\n<p>First, they brought their prospects to their home page through various marketing approaches. Then they showed their prospects the benefits of using the product and offered them a private invite to try it in exchange for their email address.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"516\" height=\"325\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/08\/MeetEdgar-100k-emails.webp\" alt=\"MeetEdgar's landing page pre-launch\" class=\"wp-image-1402\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/08\/MeetEdgar-100k-emails.webp 516w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2023\/08\/MeetEdgar-100k-emails-300x189.webp 300w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><strong><em>MeetEdgar\u2019s landing page pre-launch| <\/em><\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=GZt2Mz_JrvI\"><strong><em>Source&nbsp;<\/em><\/strong><\/a><\/p>\n\n\n\n<p>Once prospects signed up, they would automatically join the MeetEdgar email list. They would receive the link to buy the product and all the necessary information to use the product effectively.<\/p>\n\n\n\n<p>This strategy was incredibly successful, and MeetEdgar built a 100k email list using it even before its launch. According to Laura, CEO of MeetEdgar, the secret to the success of the email signup strategy boiled down to three things:<\/p>\n\n\n\n<ul>\n<li>The customers didn\u2019t need to commit to the product<\/li>\n\n\n\n<li>They could bookmark the email and check it later, given that there weren\u2019t any time-bound restrictions<\/li>\n\n\n\n<li>They typically got a special deal on the product<\/li>\n<\/ul>\n\n\n\n<p><strong>Key Takeaways<\/strong><\/p>\n\n\n\n<ul>\n<li>Get hyper-specific about the uniqueness of your product<\/li>\n\n\n\n<li>Tell your prospects how your product can add value to their lives<\/li>\n\n\n\n<li>Have a clear call to action<\/li>\n\n\n\n<li>A\/B test your messaging and call to action to check which versions are more effective<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-create-a-community-by-showcasing-internal-processes\"><strong>#3 Create a Community by Showcasing Internal Processes<\/strong><\/h3>\n\n\n\n<p>While providing value to your intended audience or an offer they cannot refuse are incredibly effective ways of holding consumer attention, another way to tug at your prospect\u2019s hearts is to show up with authenticity. The success of the \u201cBuilding In Public\u201d movement is a testament to it.<\/p>\n\n\n\n<p>The premise is a simple one. First, the brand shows up in front of its target audience transparently. This could mean sharing the behind-the-scenes of building a product, discussing company ideals and processes, or even sharing revenue.<\/p>\n\n\n\n<p>In doing so, the company captures the attention of three key audiences\u2013potential investors, future employees and prospects. Besides, it helps the company:<\/p>\n\n\n\n<ul>\n<li>Build trust<\/li>\n\n\n\n<li>Source feedback<\/li>\n\n\n\n<li>Helps position the founder as an expert<\/li>\n<\/ul>\n\n\n\n<p><strong>Consider the following example<\/strong><\/p>\n\n\n\n<p>SaaS startups like <em>The Browser Company<\/em> have successfully amplified their email signups using this technique.<\/p>\n\n\n\n<p>Founded in 2019, the company is building a Chrome browser alternative to revolutionise how we approach search. Since its inception, the founders have been vocal about their efforts on social platforms like Twitter.<\/p>\n\n\n\n<p>Even in the beginning, they posted about new hires. This tweet from March 2020, a few months after the company was founded, is a case in point.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">To celebrate a new hire, we took her &quot;out to lunch&quot; at Tacombi, near our office in NYC. <a href=\"https:\/\/twitter.com\/nateparrott?ref_src=twsrc%5Etfw\">@nateparrott<\/a> picked different interior photos for Zoom backgrounds \ud83d\ude02\ud83d\ude0d<br><br>We&#39;re hiring engineers btw! The latest <a href=\"https:\/\/twitter.com\/thrivecap?ref_src=twsrc%5Etfw\">@thrivecap<\/a> incubation. Electron, React, C++, or Chromium ideal. DMs open \ud83d\udc83 <a href=\"https:\/\/t.co\/zuffkTsj2e\">pic.twitter.com\/zuffkTsj2e<\/a><\/p>&mdash; Josh Miller (@joshm) <a href=\"https:\/\/twitter.com\/joshm\/status\/1242899463527677952?ref_src=twsrc%5Etfw\">March 25, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Then in May 2020, they announced their product for the first time on Twitter and published a blog post stating the product&#8217;s intent to go with it.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Meet the <a href=\"https:\/\/twitter.com\/browsercompany?ref_src=twsrc%5Etfw\">@browsercompany<\/a>!<br><br>We&#39;re building a new web browser \u2013 equipped for the way we use the internet in 2020: <a href=\"https:\/\/t.co\/tjqrgaM4nN\">https:\/\/t.co\/tjqrgaM4nN<\/a> <br><br>If you think about it, our web browsers still do what they did twenty-five years ago. Feels like it&#39;s time for a change!<br><br>Here&#39;s our story&#8230;<\/p>&mdash; Josh Miller (@joshm) <a href=\"https:\/\/twitter.com\/joshm\/status\/1258387625662009345?ref_src=twsrc%5Etfw\">May 7, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Ever since then, the company has published about every round of product testing and every product version shipped to their waitlist testers on the platform.<\/p>\n\n\n\n<p>Seven months ago, they even started a YouTube channel to showcase how to use their product features in real-time to their prospects.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pre launch Marketing Campaign &amp; Sales Funnel Strategy by Sujan Patel\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/F2CsNSuxGo8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>All of these efforts have helped the company increase product signups well ahead of its launch in 2022.<\/p>\n\n\n\n<p><strong>Key Takeaways<\/strong><\/p>\n\n\n\n<ul>\n<li>Show up on social channels consistently and with honesty<\/li>\n\n\n\n<li>Maintain a consistent tone of voice across various channels<\/li>\n\n\n\n<li>Engage with prospects who interact with your social posts<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-over-to-you\"><strong>Over to You<\/strong><\/h2>\n\n\n\n<p>Implementing any of the above techniques can help you quickly increase your signups for your product waitlist. Post that, you need to keep these prospects engaged with an email drip campaign which includes value-added content right until you launch the product.<\/p>\n\n\n\n<p>Like this post? Check out more value-added content on the <a href=\"https:\/\/ukti.co.in\/blog\/\">Ukti blog.<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-about-the-author\">About the author<\/h2>\n\n\n<div class=\"wp-block-post-author-biography\">A content writer by the day and avid reader by anytime remaining, Akshada\u2019s genres range from philosophy to good old-fashioned classics. Anything that can add value to the human mind has the ability to grab her attention; the question often is whether it can hold it.<\/div>","protected":false},"excerpt":{"rendered":"<p>Not getting enough sign-ups for the waitlist? Here are three simple ways to use content to increase sign-ups for a product launch waitlist. <\/p>\n","protected":false},"author":10,"featured_media":1403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[65],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/posts\/1399"}],"collection":[{"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/comments?post=1399"}],"version-history":[{"count":2,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/posts\/1399\/revisions"}],"predecessor-version":[{"id":1405,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/posts\/1399\/revisions\/1405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/media\/1403"}],"wp:attachment":[{"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/media?parent=1399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/categories?post=1399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/tags?post=1399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}