{"id":1659,"date":"2024-06-04T06:41:05","date_gmt":"2024-06-04T06:41:05","guid":{"rendered":"https:\/\/ukti.co.in\/blog\/?p=1659"},"modified":"2024-06-04T06:41:06","modified_gmt":"2024-06-04T06:41:06","slug":"how-to-get-featured-snippets-on-google","status":"publish","type":"post","link":"https:\/\/ukti.co.in\/blog\/2024\/06\/04\/how-to-get-featured-snippets-on-google\/","title":{"rendered":"How to Get Featured Snippets on Google?"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Imagine your content being the first thing prospects see when they ask a question on Google. It&#8217;s every content marketer&#8217;s dream.<\/strong><\/p>\n\n\n\n<p>And why not? After all, it&#8217;s a win-win for both you and the prospect. They get direct, concise answers to their queries, and you get to drive more traffic to your website.<\/p>\n\n\n\n<p>But achieving this dream&nbsp;isn&#8217;t far-fetched.&nbsp;All you need is a few practical strategies to position your content even above the first position&nbsp;&#8211;&nbsp;at the coveted &#8216;Position zero,&#8217;&nbsp;a.k.a.&nbsp;Google&#8217;s featured snippet.<\/p>\n\n\n\n<p>These are the highlighted search results\u00a0that appear\u00a0at the top of Google&#8217;s search results page.\u00a0Bagging this top spot\u00a0not only boosts your credibility but also\u00a0accounts for\u00a0<a href=\"https:\/\/enginescout.com.au\/featured-snippets-study\/\" target=\"_blank\" rel=\"noopener\" title=\"\">35.1% of the total click share<\/a>.<\/p>\n\n\n\n<p>Before we\u00a0get into how you can\u00a0get your content featured on Google&#8217;s featured snippet, let&#8217;s\u00a0get the basics out of the way.<\/p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-are-featured-snippets\">What are Featured Snippets?<\/a><ul><li><a href=\"#aioseo-paragraphs\">1. Paragraphs<\/a><\/li><li><a href=\"#aioseo-numbers-bullets\">2. Numbers\/Bullets<\/a><\/li><li><a href=\"#aioseo-tables\">3. Tables<\/a><\/li><li><a href=\"#aioseo-videos\">4. Videos<\/a><\/li><\/ul><\/li><li><a href=\"#aioseo-why-should-you-care-about-featured-snippets\">Why Should You Care About Featured Snippets?<\/a><ul><li><a href=\"#aioseo-1-better-ranking\">1. Better Ranking<\/a><\/li><li><a href=\"#aioseo-2-authority-and-credibility\">2. Authority and Credibility<\/a><\/li><li><a href=\"#aioseo-3-higher-click-through-rate-ctr\">3. Higher Click-Through Rate (CTR)<\/a><\/li><li><a href=\"#aioseo-4-voice-search-optimization\">4. Voice Search Optimization<\/a><\/li><\/ul><\/li><li><a href=\"#aioseo-how-to-get-featured-snippets-on-google\">How to Get Featured Snippets on Google?<\/a><ul><li><a href=\"#aioseo-1-dig-deep-into-intel\">1. Dig Deep into Intel<\/a><\/li><li><a href=\"#aioseo-2-optimize-your-content\">2. Optimize Your Content<\/a><\/li><li><a href=\"#aioseo-3-nail-down-the-seo\">3. Nail Down the SEO<\/a><\/li><\/ul><\/li><li><a href=\"#aioseo-the-end-note\">The End Note<\/a><\/li><li><a href=\"#aioseo-about-the-author\">About the Author<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-what-are-featured-snippets\"><strong>What are Featured Snippets?<\/strong><\/h2>\n\n\n\n<p>Google introduced featured snippets&nbsp;in&nbsp;2014 to simplify online searches and help users find information quickly. They are short summaries of answers to a user&#8217;s query shown at the top of Google&#8217;s search results page.<\/p>\n\n\n\n<p>These snippets are extracted from web pages in Google&#8217;s index and provide users with quick, direct answers without clicking on the webpage.<\/p>\n\n\n\n<p>The best part? You don&#8217;t need to run paid ads to rank for them.<\/p>\n\n\n\n<p>There are four&nbsp;common&nbsp;formats of featured snippets:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-paragraphs\"><strong>1. Paragraphs<\/strong><\/h3>\n\n\n\n<p>These are typically 40-60 words long and provide a brief answer or summary to the user&#8217;s query. They are the most common type of featured snippets, making up\u00a0<a href=\"https:\/\/www.semrush.com\/blog\/featured-snippet\/\" target=\"_blank\" rel=\"noopener\" title=\"\">70% of all featured snippets<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"494\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-145734-1024x494.png\" alt=\"Paragraph featured snippet\" class=\"wp-image-1661\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-145734-1024x494.png 1024w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-145734-300x145.png 300w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-145734-768x371.png 768w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-145734.png 1133w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-numbers-bullets\"><strong>2. Numbers\/Bullets<\/strong><\/h3>\n\n\n\n<p>These snippets present information in a list format and typically answer questions that require step-by-step instructions or a list of items.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"607\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-145949-1024x607.png\" alt=\"Bullet featured snippet\" class=\"wp-image-1662\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-145949-1024x607.png 1024w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-145949-300x178.png 300w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-145949-768x455.png 768w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-145949.png 1286w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-tables\"><strong>3. Tables<\/strong><\/h3>\n\n\n\n<p>These snippets provide information in a tabular form. They typically display values such as sizes, prices, and other numerical data.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"657\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-150205-1024x657.png\" alt=\"Table featured snippet\" class=\"wp-image-1663\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-150205-1024x657.png 1024w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-150205-300x193.png 300w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-150205-768x493.png 768w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-150205.png 1162w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-videos\"><strong>4. Videos<\/strong><\/h3>\n\n\n\n<p>Sometimes, Google might display a video snippet for tutorials. Although they make for only 4.6% of all featured snippets, a\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/what-are-featured-clips\" target=\"_blank\" rel=\"noopener\" title=\"\">HubSpot study<\/a>\u00a0suggests they mostly show up for &#8216;how-to&#8217; searches.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"588\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-150257-1024x588.png\" alt=\"Video featured snippet\" class=\"wp-image-1664\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-150257-1024x588.png 1024w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-150257-300x172.png 300w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-150257-768x441.png 768w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-150257.png 1441w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Now that you know the basics, the question arises&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-why-should-you-care-about-featured-snippets\"><strong>Why Should You Care About Featured Snippets?<\/strong><\/h2>\n\n\n\n<p>Besides ranking at the top of Google&#8217;s SERP, featured snippets offer content marketers a ton of benefits&nbsp;like:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-better-ranking\"><strong>1. Better Ranking<\/strong><\/h3>\n\n\n\n<p>Featured snippets appear even above the first organic search result. This premium position, known as &#8216;position zero,&#8217; can significantly increase your website&#8217;s visibility.\u00a0In fact,\u00a0featured snippets take up\u00a0<a href=\"https:\/\/www.semrush.com\/blog\/featured-snippet\/\" target=\"_blank\" rel=\"noopener\" title=\"\">50% or more of the screen<\/a>\u00a0on mobile screens, helping you stand out\u00a0from the competition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-authority-and-credibility\"><strong>2. Authority and Credibility<\/strong><\/h3>\n\n\n\n<p>Google selects content for featured snippets based on its relevance and accuracy.\u00a0<a href=\"https:\/\/enginescout.com.au\/featured-snippets-study\/\" target=\"_blank\" rel=\"noopener\" title=\"\">30% of users<\/a>\u00a0click on a featured snippet because they find it informative. When your content is highlighted, it shows users that your site is a reliable source of information, boosting your brand authority and credibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-higher-click-through-rate-ctr\"><strong>3. Higher Click-Through Rate (CTR)<\/strong><\/h3>\n\n\n\n<p>The content displayed in featured snippets makes for over\u00a0<a href=\"https:\/\/enginescout.com.au\/featured-snippets-study\/\" target=\"_blank\" rel=\"noopener\" title=\"\">35% of the total clicks<\/a>.\u00a0This\u00a0is because users are\u00a0more likely\u00a0to click on it as it directly addresses their query.\u00a0This\u00a0leads to a higher click-through rate, driving more traffic to your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-voice-search-optimization\"><strong>4. Voice Search Optimization<\/strong><\/h3>\n\n\n\n<p>Voice-activated search assistants like Google Assistant, Siri, and Alexa often receive answers from featured snippets. According to research,\u00a0an impressive\u00a0<a href=\"https:\/\/backlinko.com\/voice-search-seo-study#appearing-in-featured-snippets-appears-to-be-extremely-helpful-for-voice-search-seo\" target=\"_blank\" rel=\"noopener\" title=\"\">40% of all voice search results<\/a>\u00a0came from featured snippets. Ranking in the featured snippet can increase your chances of reaching users via voice search and expand your reach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-how-to-get-featured-snippets-on-google\"><strong>How to Get Featured Snippets on Google?<\/strong><\/h2>\n\n\n\n<p>A big part of getting a featured snippet is writing content&nbsp;that users&nbsp;like and engage with.&nbsp;However, it requires a strategic approach&nbsp;that goes&nbsp;beyond&nbsp;keyword placements and well-written content. Here are a few things to keep in mind to bag this coveted spot:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-dig-deep-into-intel\"><strong>1. Dig Deep into Intel<\/strong><\/h3>\n\n\n\n<p>Start by digging deep into your audience&#8217;s questions. Are they looking for quick facts, detailed explanations, or step-by-step guides?&nbsp;This&nbsp;will help you tailor your content to meet these specific needs and provide concise answers that can easily be picked up by Google&#8217;s algorithm for featured snippets.<\/p>\n\n\n\n<p>Put yourself in the shoes of the reader. For example, if I search &#8220;What is click-through rate in digital marketing,&#8221; there&#8217;s a featured snippet in the form of a paragraph.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1012\" height=\"517\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-150415.png\" alt=\"Featured snippet example\" class=\"wp-image-1665\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-150415.png 1012w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-150415-300x153.png 300w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Screenshot-2024-05-22-150415-768x392.png 768w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>You can get ideas from the &#8216;People also ask&#8217;\u00a0section or use tools like Semrush or Ahfers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-optimize-your-content\"><strong>2. Optimize Your Content<\/strong><\/h3>\n\n\n\n<p>Once you&#8217;ve identified the key questions your audience is asking, the next step is to optimize your content to answer these questions directly.&nbsp;This&nbsp;involves providing direct answers to the questions within the first few sentences.<\/p>\n\n\n\n<p>Use bullets or lists and H2 and H3 headers to organize your content into clear sections. This will help Google understand the content&#8217;s hierarchy and relevance, increasing its chances of being selected for a featured snippet.<\/p>\n\n\n\n<p><a href=\"https:\/\/moz.com\/blog\/writing-content-for-featured-snippets#the-inverted-pyramid-style-of-content-writing\" target=\"_blank\" rel=\"noopener\" title=\"\">Dr.\u00a0Peter J. Meyers of Moz<\/a>\u00a0recommends following the inverted pyramid style of content writing to win a featured snippet. In this style, you start with the lead, followed by important details and other general information.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"265\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/06\/Pyramid-Style-of-Content-Writing.jpg\" alt=\"Inverted pyramid style of content writing\" class=\"wp-image-1660\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><strong>Source:<\/strong> <a href=\"https:\/\/moz.com\/blog\/writing-content-for-featured-snippets#the-inverted-pyramid-style-of-content-writing\" target=\"_blank\" rel=\"noopener\" title=\"\">Moz<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-nail-down-the-seo\"><strong>3. Nail Down the SEO\u00a0<\/strong><\/h3>\n\n\n\n<p>Optimizing your content for featured snippets goes beyond just the text on the page. You must ensure your entire website is optimized for SEO, is mobile-friendly, and loads faster than a cheetah in&nbsp;sprint. Make sure to:<\/p>\n\n\n\n<ul>\n<li>Strategically place keywords throughout the content<\/li>\n\n\n\n<li>Craft a compelling&nbsp;meta description<\/li>\n\n\n\n<li>Use descriptive alt texts<\/li>\n\n\n\n<li>Have a responsive web design<\/li>\n\n\n\n<li>Test your site loading speed<\/li>\n\n\n\n<li>Optimize images, and<\/li>\n\n\n\n<li>Implement browser caching<\/li>\n<\/ul>\n\n\n\n<p>These backend checks will help you create a solid foundation that supports your efforts to rank for featured snippets. Not only that, but an optimized site also enhances the overall user experience, appealing to both your audience and the search engine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-the-end-note\"><strong>The End Note<\/strong><\/h2>\n\n\n\n<p>Securing a spot in Google&#8217;s coveted featured snippet can significantly boost your visibility, credibility, and click-through rates.&nbsp;While nailing the technical aspects of SEO is&nbsp;important&nbsp;to secure this spot,&nbsp;don&#8217;t&nbsp;forget&nbsp;to&nbsp;focus on creating valuable content that resonates with your audience.&nbsp;<\/p>\n\n\n\n<p>With\u00a0the right mix of\u00a0optimized content and effective SEO, you can increase your chances of capturing featured snippets, driving more traffic to your website, and establishing brand authority.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-about-the-author\"><strong>About the Author<\/strong><\/h2>\n\n\n<div class=\"wp-block-post-author-biography\">Taniya is a seasoned writer with a passion for creating engaging content. When not busy crafting a compelling copy, you can find her binge-watching light-hearted shows or exploring the corners of a new city.<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how to rank on Google&#8217;s featured snippets with these practical tips. Drive more traffic to your website, boost your visibility, and establish brand authority.<\/p>\n","protected":false},"author":6,"featured_media":1666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[65],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/posts\/1659"}],"collection":[{"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/comments?post=1659"}],"version-history":[{"count":2,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/posts\/1659\/revisions"}],"predecessor-version":[{"id":1669,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/posts\/1659\/revisions\/1669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/media\/1666"}],"wp:attachment":[{"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/media?parent=1659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/categories?post=1659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/tags?post=1659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}