{"id":1773,"date":"2024-09-03T13:57:46","date_gmt":"2024-09-03T13:57:46","guid":{"rendered":"https:\/\/ukti.co.in\/blog\/?p=1773"},"modified":"2024-09-03T13:57:47","modified_gmt":"2024-09-03T13:57:47","slug":"google-is-killing-infinite-scroll","status":"publish","type":"post","link":"https:\/\/ukti.co.in\/blog\/2024\/09\/03\/google-is-killing-infinite-scroll\/","title":{"rendered":"Google is Killing Infinite Scroll"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong>Who would have ever thought that Google would mimic Instagram, Twitter, or Facebook? But they did\u2014or at least tried\u2014when, in 2021, they announced that users no longer have to click on the next page to browse through search results. Instead, they can scroll infinitely, a feature known as infinite scrolling.<\/strong><\/p>\n\n\n\n<p>However, this feature has had a short lifespan. On June 25, 2024, marketers woke up to the shocking news that Google has decided to stop continuous scrolling for desktop Google Search results. It was surprising because infinite scrolling benefited websites, particularly those not on the first page, by increasing their impressions. According to <a href=\"https:\/\/searchengineland.com\/google-continuous-scroll-desktop-organic-search-data-393476\" target=\"_blank\" rel=\"noopener\" title=\"\">Search Engine Land<\/a>, impressions for pages 11-15 increased from 20% to 25% after continuous scrolling was introduced.<\/p>\n\n\n\n<p>Now, this decision has prompted many questions &#8211; How will this change impact websites?\u00a0 What steps can websites take to adapt? And what do SEO experts think about Google&#8217;s decision? Keep reading to find out.<\/p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-understanding-the-difference-between-googles-continuous-scrolling-and-infinite-scrolling\">Understanding the Difference Between Google\u2019s Continuous Scrolling and Infinite Scrolling<\/a><ul><li><a href=\"#aioseo-1-infinite-scrolling\">1. Infinite Scrolling<\/a><\/li><li><a href=\"#aioseo-2-continuous-scrolling\">2. Continuous Scrolling<\/a><\/li><\/ul><\/li><li><a href=\"#aioseo-but-why-did-google-stop-continuous-scrolling\">But\u2026.Why Did Google Stop Continuous Scrolling?<\/a><\/li><li><a href=\"#aioseo-what-do-seo-experts-and-content-marketers-think-about-this-decision\">What Do SEO Experts And Content Marketers Think About This Decision?<\/a><\/li><li><a href=\"#aioseo-how-will-this-decision-affect-search-rankings\">How Will This Decision Affect Search Rankings?<\/a><ul><li><a href=\"#aioseo-1-reduced-impressions\">1. Reduced Impressions<\/a><\/li><li><a href=\"#aioseo-2-drop-in-click-through-rate-ctr\">2. Drop in Click-Through Rate (CTR)<\/a><\/li><li><a href=\"#aioseo-3-more-focus-on-the-first-page\">3. More Focus on the First Page<\/a><\/li><li><a href=\"#aioseo-4-decreased-session-duration\">4. Decreased Session Duration<\/a><\/li><\/ul><\/li><li><a href=\"#aioseo-tips-to-adapt-to-googles-continuous-scrolling-change\">Tips to Adapt to Google&#8217;s Continuous Scrolling Change<\/a><ul><li><a href=\"#aioseo-1-content-audit-and-optimisation\">1. Content Audit and Optimisation<\/a><\/li><li><a href=\"#aioseo-2-technical-seo-check-up\">2. Technical SEO Check-Up<\/a><\/li><li><a href=\"#aioseo-3-double-down-on-keyword-research\">3. Double Down on Keyword Research<\/a><\/li><li><a href=\"#aioseo-4-focus-on-e-a-t\">4. Focus on E-A-T<\/a><\/li><li><a href=\"#aioseo-5-content-clustering-for-topic-authority\">5. Content Clustering for Topic Authority<\/a><\/li><li><a href=\"#aioseo-6-robust-internal-linking-structure\">6. Robust Internal Linking Structure<\/a><\/li><\/ul><\/li><li><a href=\"#aioseo-want-to-rank-higher-on-search-rankings\">Want to Rank Higher On Search Rankings?<\/a><\/li><li><a href=\"#aioseo-about-the-author\">About the Author<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-understanding-the-difference-between-googles-continuous-scrolling-and-infinite-scrolling\"><strong>Understanding the Difference Between Google\u2019s Continuous Scrolling and Infinite Scrolling<\/strong><\/h2>\n\n\n\n<p>Before understanding its impact, we must look at the differences between infinite and continuous scrolling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-infinite-scrolling\"><strong>1. Infinite Scrolling<\/strong><\/h3>\n\n\n\n<p>Infinite scrolling, first introduced on mobile devices, allows users to scroll through search results without switching pages. For instance, if you search for \u201cbest laptops to buy,\u201d you can browse up to four pages of results without clicking a \u201csee more\u201d button. This feature enables users to view a wide range of search results seamlessly.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"240\" height=\"240\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/An-example-of-Googles-Infinite-Scrolling.gif\" alt=\"An example of Google's infinite scrolling.\" class=\"wp-image-1774\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-continuous-scrolling\"><strong>2. Continuous Scrolling<\/strong><\/h3>\n\n\n\n<p>In December 2022, Google implemented continuous scrolling for desktops. This feature displayed more than ten search results at a time. As users scrolled down, results from Page 2 and Page 3 were automatically added to Page 1. Unlike mobile\u2019s infinite scrolling, continuous scrolling on desktops showed up to 50-60 results from 5-6 pages. Users then had to click on the next page to see more information.<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"596\" height=\"762\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/glenn.png\" alt=\"Google New Update - Introduces Continious Scrolling\" class=\"wp-image-1775\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/glenn.png 596w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/glenn-235x300.png 235w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/x.com\/Google\/status\/1599889522380120078\">Source<\/a><\/p>\n\n\n\n<p><br>However, according to a report from <em>Search Engine Land<\/em>, Google has stopped continuous scrolling on desktops and plans to phase out infinite scrolling on mobile devices in the coming months.<\/p>\n\n\n\n<p><em>So, how will the searches appear now?<\/em><\/p>\n\n\n\n<p>Well, Google is reverting to the old system on desktops. Users will have to manually click the \u201cnext\u201d button to move to subsequent pages. A pagination bar will appear at the footer of the search results, allowing users to navigate by clicking \u201cNext\u201d or selecting the page number they want to see. On mobile devices, users will have to tap the &#8220;More results&#8221; button at the bottom of the page to load additional results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"443\" height=\"135\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/Google-Pagination-Bar.png\" alt=\"Google Pagination Bar\" class=\"wp-image-1776\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/Google-Pagination-Bar.png 443w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/Google-Pagination-Bar-300x91.png 300w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-but-why-did-google-stop-continuous-scrolling\"><strong>But\u2026.Why Did Google Stop Continuous Scrolling?<\/strong><\/h2>\n\n\n\n<p>As usual, Google keeps everything top secret, so we don&#8217;t know exactly what prompted them to make this decision. However, in a conversation with <a href=\"https:\/\/searchengineland.com\/google-dropping-continuous-scroll-in-search-results-443529\" target=\"_blank\" rel=\"noopener\" title=\"\">Search Engine Land<\/a>, Google\u2019s spokesperson stated, \u201c<em>This change is to serve the search results faster on more searches, instead of automatically loading results that users haven\u2019t explicitly requested. Loading more results automatically didn\u2019t lead to significantly higher satisfaction with Search<\/em>.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1017\" height=\"306\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/This-is-What-Google-Said-to-Search-Engine-Land.png\" alt=\"This is What Google Said to Search Engine Land\" class=\"wp-image-1777\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/This-is-What-Google-Said-to-Search-Engine-Land.png 1017w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/This-is-What-Google-Said-to-Search-Engine-Land-300x90.png 300w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/This-is-What-Google-Said-to-Search-Engine-Land-768x231.png 768w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/searchengineland.com\/google-dropping-continuous-scroll-in-search-results-443529\" target=\"_blank\" rel=\"noopener\" title=\"\">Source<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-what-do-seo-experts-and-content-marketers-think-about-this-decision\"><strong>What Do SEO Experts And Content Marketers Think About This Decision?<\/strong><\/h2>\n\n\n\n<p>Since the news broke, there have been a lot of hush-hush discussions in marketing circles. To get a clearer picture, I reached out to experienced content marketers and SEO experts for their take on the update. Here\u2019s what they had to say:<\/p>\n\n\n\n<p><br><a href=\"https:\/\/www.linkedin.com\/in\/andycrestodina\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Andy Crestodnia<\/strong><\/a><strong> &#8211; Co-Founder\/Chief Marketing Office of Orbit Media<\/strong><br><br>&#8220;<em>Because the infinite scroll wasn&#8217;t used by Google in Europe, I always thought it was kind of an experiment. The fact that they removed it suggests it didn&#8217;t have a big impact on results, either for users or ad revenue.\u00a0<\/em><\/p>\n\n\n\n<p><em>I don&#8217;t expect to see any impact on clickthrough rates. There&#8217;s so much happening in the SERPs these days, this is the last thing an SEO should be worried about!<\/em>&#8220;<\/p>\n\n\n\n<p><a href=\"https:\/\/in.linkedin.com\/in\/tanmay-ghosh-84b41539\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Tanmay Ghosh<\/strong><\/a><strong> &#8211; Founder of Tachomind\u00a0<\/strong><\/p>\n\n\n\n<p><em>\u201cI look at it as a drawback right now. Previously, clients ranking on the second or third page benefited from infinite scrolling, which led to more clicks. We saw a boost in organic clicks on our site, but now those have dropped sharply.&nbsp;<\/em><\/p>\n\n\n\n<p><em>The removal of infinite scrolling seems to benefit PPC clients. When infinite scrolling was introduced, the number of ads per page decreased to 3-4 at the top and 1-2 at the bottom. This likely reduced ad clicks and revenue for Google, prompting them to remove infinite scrolling.&nbsp;<\/em><\/p>\n\n\n\n<p><em>From an SEO perspective, it&#8217;s a complete loss. The clicks on the second and third page have dropped by 30-40%.<\/em>\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/in.linkedin.com\/in\/sourabhyadav09\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Sourabh Yadav<\/strong><\/a><strong> &#8211; Co-Founder of Qoulomb<\/strong><\/p>\n\n\n\n<p><em>\u201cI see Google\u2019s infinite scroll removal as a calculated move with far-reaching implications.&nbsp;<\/em><\/p>\n\n\n\n<p><em>First, this change primarily bolsters Google\u2019s new AI overview feature, subtly funnelling users towards AI-generated content. Secondly, you can expect a surge in CTRs for top 10 positions but a sharp decline for positions 11+. The \u201cPage Two Wasteland\u201d (positions 11-20) will be hit hardest.&nbsp;<\/em><\/p>\n\n\n\n<p><em>This isn&#8217;t just a UX change &#8211; it\u2019s a fundamental restructuring of the digital visible economy. SEOs must adapt swiftly to thrive in this new paradigm.\u201d<\/em><\/p>\n\n\n\n<p>But Glenn Gabe, President of G-Squared Interactive LLC, took a different approach. He thinks it might have something to do with recently introduced AI overviews.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"596\" height=\"762\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/glenn-1.png\" alt=\"Glenn Gabe's Tweet Regarding Google Stopping Infinite Scrolling.\n\" class=\"wp-image-1778\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/glenn-1.png 596w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/glenn-1-235x300.png 235w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/x.com\/glenngabe\/status\/1805587630417232345\" target=\"_blank\" rel=\"noopener\" title=\"\">Source<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-how-will-this-decision-affect-search-rankings\"><strong>How Will This Decision Affect Search Rankings?<\/strong><\/h2>\n\n\n\n<p>Given the mixed opinions on Google&#8217;s recent update, it\u2019s clear that its true impact on impressions, clicks, and CTR will only become evident in the coming months. However, after reviewing published opinion pieces and consulting with SEO experts, I believe the end of Google scrolling will have the following effects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-reduced-impressions\"><strong>1. Reduced Impressions<\/strong><\/h3>\n\n\n\n<p>As initially noted, the impressions for websites appearing on pages 15-20 increased from 20% to 25% due to infinite scrolling. However, in his <a href=\"https:\/\/youtu.be\/2EF1f3ToAkE?si=Cp9C7pBt51uttNGm\" target=\"_blank\" rel=\"noopener\" title=\"\">YouTube video<\/a>, Amit Tiwari, founder of Click Local Digital Advertising, says that with the end of Google&#8217;s continuous scrolling, these sites are likely to experience a significant drop in impressions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-drop-in-click-through-rate-ctr\"><strong>2. Drop in Click-Through Rate (CTR)<\/strong><\/h3>\n\n\n\n<p>With traditional pagination, the CTR is highest for results on the first page. The removal of infinite scrolling reinforces this pattern, increasing competition for top spots and emphasizing the importance of high search rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-more-focus-on-the-first-page\"><strong>3. More Focus on the First Page<\/strong><\/h3>\n\n\n\n<p>Like before, the focus will now shift back to Page 1, which accounts for <a href=\"https:\/\/www.thehoth.com\/blog\/google-ends-continuous-scroll\/#:~:text=Page%201%20accounts%20for%2091.5,decision%20to%20ditch%20continuous%20scroll.\" target=\"_blank\" rel=\"noopener\" title=\"\">91.5% of all Google traffic<\/a>. As Sourabh points out, Page Two is likely to become a &#8216;wasteland&#8217; again, which is where this classic joke comes from.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"300\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/Meme-for-Google-Page-2-1024x300.jpg\" alt=\"It means that users rarely go beyond Page 1 of Google.\" class=\"wp-image-1779\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/Meme-for-Google-Page-2-1024x300.jpg 1024w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/Meme-for-Google-Page-2-300x88.jpg 300w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/Meme-for-Google-Page-2-768x225.jpg 768w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/Meme-for-Google-Page-2-1536x449.jpg 1536w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/Meme-for-Google-Page-2-2048x599.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/youtu.be\/2EF1f3ToAkE?si=Cp9C7pBt51uttNGm\" target=\"_blank\" rel=\"noopener\" title=\"\">Source<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-decreased-session-duration\"><strong>4. Decreased Session Duration<\/strong><\/h3>\n\n\n\n<p>Continuous scrolling typically results in longer session durations as users engage with more content. Without it, session durations might decrease, potentially affecting engagement metrics important for SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-tips-to-adapt-to-googles-continuous-scrolling-change\"><strong>Tips to Adapt to Google&#8217;s Continuous Scrolling Change<\/strong><\/h2>\n\n\n\n<p>Now that Google has reverted to traditional pagination, what can you do to ensure that your website ranks on the first page? Here are some tips to follow:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-content-audit-and-optimisation\"><strong>1. Content Audit and Optimisation<\/strong><\/h3>\n\n\n\n<p>Analyse your existing content regularly to ensure it remains relevant and optimised for the right keywords. Focus on improving the user experience by updating outdated information, incorporating targeted keywords, and improving readability. This practice should be a continuous effort to maintain and boost your ranking potential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-technical-seo-check-up\"><strong>2. Technical SEO Check-Up<\/strong><\/h3>\n\n\n\n<p>Almost <a href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">40% of people abandon the website<\/a> if it takes more than 3 seconds to load. To prevent this, make sure your website is mobile-friendly, has a fast loading speed, and maintains a clean technical foundation. Regular technical audits can help identify and fix problems that may impact your site&#8217;s performance and user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-double-down-on-keyword-research\"><strong>3. Double Down on Keyword Research<\/strong><\/h3>\n\n\n\n<p>Whether you like it or not, you\u2019ll have to up your SEO game and focus on <a href=\"https:\/\/ukti.co.in\/blog\/2023\/12\/06\/how-to-write-seo-optimised-content\/\" target=\"_blank\" rel=\"noopener\" title=\"\">creating SEO-optimized content<\/a> to rank higher. Identify high-intent, relevant keywords that align with your audience&#8217;s search behavior. Optimize your content to include these keywords naturally. Additionally, consider using long-tail keywords to address more specific user queries, which can drive targeted traffic to your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-focus-on-e-a-t\"><strong>4. Focus on E-A-T<\/strong><\/h3>\n\n\n\n<p>With ads, AI overviews, and SERP features increasingly crowding Page 1, the competition for organic rankings will become much tougher. To compete effectively with Google&#8217;s AI-generated content, Sourabh recommends that websites prioritise creating E-A-T content\u2014focused on Expertise, Authority, and Trustworthiness.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"685\" height=\"645\" src=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/EEAT.png\" alt=\"\" class=\"wp-image-1780\" srcset=\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/EEAT.png 685w, https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2024\/09\/EEAT-300x282.png 300w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-5-content-clustering-for-topic-authority\"><strong>5. Content Clustering for Topic Authority<\/strong><\/h3>\n\n\n\n<p>Group related content under central topics to establish your website as an authority in specific areas. This strategy, known as content clustering, involves creating pillar content that covers broad topics and linking it to more detailed, related articles. This way, search engines can better understand your site&#8217;s structure, ultimately improving your ranking for related queries.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-6-robust-internal-linking-structure\"><strong>6. Robust Internal Linking Structure<\/strong><\/h3>\n\n\n\n<p>Develop a strategic internal linking network that connects relevant content pages. This not only makes it easier for users to navigate your site but also signals to search engines the significance and relevance of your content, improving your chances of ranking higher.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-want-to-rank-higher-on-search-rankings\"><strong>Want to Rank Higher On Search Rankings?<\/strong><\/h2>\n\n\n\n<p>Google\u2019s continuous scrolling has been a double-edged sword. On the one hand, it allowed smaller websites or those ranking beyond Page 1 to appear on the first page, boosting their impressions and improving click-through rates. On the other hand, it negatively impacted paid ads, leading to fewer clicks. Now, with the removal of continuous scrolling, the dynamics have shifted once again.<\/p>\n\n\n\n<p>The best way to adapt to this change is by focusing on creating <a href=\"https:\/\/ukti.co.in\/blog\/2023\/02\/16\/this-is-how-you-write-better-content\/\" target=\"_blank\" rel=\"noopener\" title=\"\">high-quality, valuable content<\/a>. At Ukti, we specialize in producing content that converts and drives traffic to your website.\u00a0<\/p>\n\n\n\n<p>Interested in our services? Visit us at ukti.co.in! For the latest updates in content marketing, follow us on LinkedIn, where we regularly share bite-sized insights. See you there!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-about-the-author\"><strong>About the Author<\/strong><\/h2>\n\n\n<div class=\"wp-block-post-author-biography\">Palak is a curious content writer. She loves to dig deep to uncover unexplored details to add to her pieces. She\u2019s a huge political nerd, so you may find her with a political book in her hand when not writing. In her spare time, she likes to binge-watch movies, TV shows and documentaries and even try her hands at new things!<\/div>","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s end to continuous scrolling might impact search rankings for websites beyond Page 1. Learn more about the effects, expert opinions, and steps you can take to adapt.<\/p>\n","protected":false},"author":9,"featured_media":1781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[65],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/posts\/1773"}],"collection":[{"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/comments?post=1773"}],"version-history":[{"count":3,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/posts\/1773\/revisions"}],"predecessor-version":[{"id":1808,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/posts\/1773\/revisions\/1808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/media\/1781"}],"wp:attachment":[{"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/media?parent=1773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/categories?post=1773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukti.co.in\/blog\/wp-json\/wp\/v2\/tags?post=1773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}