What Google announced<\/strong><\/h3>\n\n\n\nOn June 3, 2026, Google announced the launch of dedicated Generative AI Performance Reports<\/a> within Google Search Console. <\/p>\n\n\n\nThe reports appear under the Performance<\/strong> section of Search Console, nested under Search results<\/strong> as a new Generative AI<\/strong> sub-report. There is also a companion report under Discover<\/strong>. <\/p>\n\n\n\nBoth are currently in beta and rolling out to a subset of website owners, beginning with a limited group of UK-based sites based on CMA regulations<\/a>, before a broader global rollout.<\/p>\n\n\n\nThe report is designed to give you a dedicated, separated view of how your content performs specifically within AI-generated features on Google Search, rather than bundling that data into the general performance view.<\/p>\n\n\n\n![\"Google's](\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2026\/06\/image-1024x786.png\")
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What it can actually track<\/strong><\/h3>\n\n\n\nThe report gives you five dimensions to work with right now:<\/p>\n\n\n\n
\n- Impressions: <\/strong>how often your pages appeared inside an AI feature on Search or Discover.<\/li>\n\n\n\n
- Pages<\/strong>: which specific URLs Google’s AI is choosing to surface.<\/li>\n\n\n\n
- Countries<\/strong>: where in the world those impressions are coming from.<\/li>\n\n\n\n
- Devices: <\/strong>whether your AI visibility is skewing desktop or mobile (Search only).<\/li>\n\n\n\n
- Dates: <\/strong>how impressions trend over time, by day, week, or month.<\/li>\n<\/ul>\n\n\n\n
How it compares to the existing performance report<\/strong><\/h3>\n\n\n\nThe standard Search Console Performance report has always included impressions from AI features, but they were bundled together with traditional blue-link impressions, making them impossible to isolate. <\/p>\n\n\n\n
If your organic impressions were up, you couldn’t tell whether that was driven by more blue-link visibility or by AI Overview inclusions. If impressions dropped, you couldn’t diagnose whether AI features were absorbing your queries without clicks or whether your ranking simply fell.<\/p>\n\n\n\n
The new Generative AI report unmixes this. The same impression data exists in the original performance report, but now you have a dedicated view that filters only for AI feature appearances. From the content marketing perspective this is a valuable addition if you are actively trying to understand whether your AI visibility strategy is working. <\/p>\n\n\n\n
What the Report Doesn’t Show (Yet)<\/strong><\/h2>\n\n\n\nFor a first release, Google report does cover a lot of ground. However, it\u2019s still limited in scope. Two things are notably missing from Google\u2019s Gen AI Performance Reports: <\/p>\n\n\n\n
1. No click data: <\/strong>You can see how often your pages appeared inside an AI feature, but not how many users clicked through. For content teams trying to connect AI visibility to pipeline, this is a major gap as impressions alone don’t make the investment case.<\/p>\n\n\n\n2. No query-level data:<\/strong> You can see which pages are getting AI impressions, but not which search queries triggered those appearances. This limits how precisely you can reverse-engineer what content or topics are being rewarded by AI features.<\/a><\/p>\n\n\n\nThat said, these gaps look different if you’re already using third-party tools. Semrush’s AI Visibility Toolkit, Ahrefs Brand Radar, and Profound cover some of this ground, but none of them can offer what Google\u2019s report does: data that comes directly from Google. <\/p>\n\n\n\n
Third-party tools estimate and sample. Google\u2019s report reflects what Google’s own systems recorded, which for understanding performance inside Google’s AI features specifically, is a big difference.<\/p>\n\n\n\n
The reports appear under the Performance<\/strong> section of Search Console, nested under Search results<\/strong> as a new Generative AI<\/strong> sub-report. There is also a companion report under Discover<\/strong>. <\/p>\n\n\n\n Both are currently in beta and rolling out to a subset of website owners, beginning with a limited group of UK-based sites based on CMA regulations<\/a>, before a broader global rollout.<\/p>\n\n\n\n The report is designed to give you a dedicated, separated view of how your content performs specifically within AI-generated features on Google Search, rather than bundling that data into the general performance view.<\/p>\n\n\n\n <\/p>\n\n\n\n The report gives you five dimensions to work with right now:<\/p>\n\n\n\n The standard Search Console Performance report has always included impressions from AI features, but they were bundled together with traditional blue-link impressions, making them impossible to isolate. <\/p>\n\n\n\n If your organic impressions were up, you couldn’t tell whether that was driven by more blue-link visibility or by AI Overview inclusions. If impressions dropped, you couldn’t diagnose whether AI features were absorbing your queries without clicks or whether your ranking simply fell.<\/p>\n\n\n\n The new Generative AI report unmixes this. The same impression data exists in the original performance report, but now you have a dedicated view that filters only for AI feature appearances. From the content marketing perspective this is a valuable addition if you are actively trying to understand whether your AI visibility strategy is working. <\/p>\n\n\n\n For a first release, Google report does cover a lot of ground. However, it\u2019s still limited in scope. Two things are notably missing from Google\u2019s Gen AI Performance Reports: <\/p>\n\n\n\n 1. No click data: <\/strong>You can see how often your pages appeared inside an AI feature, but not how many users clicked through. For content teams trying to connect AI visibility to pipeline, this is a major gap as impressions alone don’t make the investment case.<\/p>\n\n\n\n 2. No query-level data:<\/strong> You can see which pages are getting AI impressions, but not which search queries triggered those appearances. This limits how precisely you can reverse-engineer what content or topics are being rewarded by AI features.<\/a><\/p>\n\n\n\n That said, these gaps look different if you’re already using third-party tools. Semrush’s AI Visibility Toolkit, Ahrefs Brand Radar, and Profound cover some of this ground, but none of them can offer what Google\u2019s report does: data that comes directly from Google. <\/p>\n\n\n\n Third-party tools estimate and sample. Google\u2019s report reflects what Google’s own systems recorded, which for understanding performance inside Google’s AI features specifically, is a big difference.<\/p>\n\n\n\n<\/figure>\n\n\n\nWhat it can actually track<\/strong><\/h3>\n\n\n\n
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How it compares to the existing performance report<\/strong><\/h3>\n\n\n\n
What the Report Doesn’t Show (Yet)<\/strong><\/h2>\n\n\n\n
![\"How](\"https:\/\/ukti.co.in\/blog\/wp-content\/uploads\/2026\/06\/image-1-819x1024.png\")
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