{"id":905,"date":"2023-05-04T06:41:48","date_gmt":"2023-05-04T06:41:48","guid":{"rendered":"https:\/\/ukti.co.in\/blog\/?p=905"},"modified":"2024-05-14T10:06:10","modified_gmt":"2024-05-14T10:06:10","slug":"21-ways-to-repurpose-content","status":"publish","type":"post","link":"https:\/\/ukti.co.in\/blog\/2023\/05\/04\/21-ways-to-repurpose-content\/","title":{"rendered":"21+ Lesser-Known Ways to Repurpose Content"},"content":{"rendered":"\n


All your favourite content creators probably have a sticky quote about “consistency” and how it is the cornerstone of a successful content marketing strategy<\/a>. Mine is from Dwayne \u201cThe Rock\u201d Johnson.<\/strong><\/a><\/p>\n\n\n\n

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Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

(He\u2019s not a content creator, but he gets the value of consistent hard work!)<\/p>\n\n\n\n

And just like in the fast-paced world of WWE, if you want to remain consistent in the fast-paced world of digital media, repurposing content is a tactic you must have in your marketing toolkit.<\/p>\n\n\n\n

But why repurpose content?<\/strong><\/h3>\n\n\n\n

According to Siege Media<\/a>, \u201cthe average cost of a content marketing campaign can vary, anywhere between $6,000 a month to as high as $60,000+ a month for an enterprise business<\/em><\/strong>.\u201d That\u2019s a lot of money to spend. So why not milk the content for what it\u2019s worth<\/a>?\u00a0<\/p>\n\n\n\n

There is no denying that creating and posting quality content regularly helps strengthen brand recognition levels among your audience. But often, you may find yourself running out of ideas<\/a>. That is when you should turn to your existing content, reuse it, and extract more value from it.\u00a0It will not only save you money – but also save you precious time and resources.<\/p>\n\n\n\n

Here are 21 ways to master content repurposing, reach a wider audience, and grow your brand. <\/p>\n\n\n\n

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21+ Lesser-Known Ways to Repurpose Content<\/strong><\/h1>\n\n\n\n

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#1 Publish eBooks<\/strong><\/h2>\n\n\n\n

eBooks are easily the top three gated content types for B2B marketers, as they account for over 55%<\/a> of all sign-ups. If you have posted several blogs on a topic or have a massive catalogue of long-form blogs, you can repurpose your content into an eBook. Then, you can distribute those eBooks as gated downloadable content.\u00a0<\/p>\n\n\n\n

The Art and Business of Online Writing<\/a> by Nicolas Cole is an excellent example of how you can repurpose content for your eBooks. The eBook is based on articles the writer had written in the past, covering online writing.<\/p>\n\n\n\n

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#2 Create Presentations<\/strong><\/h2>\n\n\n\n

Your existing content can provide valuable resources for presentations to post on platforms like SlideShare. Use excerpts, stats, quotes, and pictures from existing content and create presentations to generate additional engagement. <\/p>\n\n\n\n

Here\u2019s how SEMrush reused a slide presented at their webinar “Top E-commerce Marketing Channels in 2021”.<\/p>\n\n\n\n

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