Job Description for B2B SaaS Content Writer

About Company

Ukti (meaning: expression) offers content writing services to growing B2B SaaS startups and SMEs. We work in close association with marketers, offering them the expertise of trained content creators that combine a marketing approach with in-depth research.

Since 2017, we've worked with fast-growing SaaS startups and leading B2B brands to attract audiences and boost conversions through content marketing.

We understand the impact of research-backed, persuasive, and helpful content. This is why we marry user needs and business understanding to produce relevant content and ultimately drive growth.

Office Location: New Delhi

About Role

The Writer will play a key role in daily operations, eventually managing a growing team of content creators in the capacity of a Manager/Editor.

The role demands someone proactive (getting to work instead of waiting for instructions) with killer written communication skills. The candidate must hold a deep belief in the power of words and should have some understanding of the purpose of content creation for brands. The candidate should also be familiar with content marketing and the SaaS space.

The role entails a training period of 2 months, during which structured sessions are delivered to help writers excel in their role. Since this is a small and early-stage setup, opportunities to learn, grow and don multiple hats will be in plenty

The Writer will be trained on different types and formats of written communication – blogs, articles, whitepapers, website copy, various marketing collateral.

Roles and Responsibilities

The Writer will be responsible for the following:

  • Creating well-researched and punchy content pieces
  • Creating content in line with brand and editorial guidelines
  • Developing an understanding of the brand and its audiences
  • Staying up-to-date with industry developments in the content and marketing spaces

What is Ukti Looking For?

As a Writer at Ukti, you would need to be:

  • A minimum of two years of experience in B2B SaaS writing is required
  • Detail-oriented
  • Creative
  • Empathetic
  • A problem solver
  • A team player
  • Able to perform well in high-pressure situations

The Writer must possess the following skills:

  • Critical thinking
  • Time management
  • Clarity of thought
  • Leadership
  • Strong interpersonal and business communication skills
  • Proficiency in verbal and written English
  • Familiarity with MS Word
  • Ability to work independently and take ownership

Hiring Process

The hiring process consists of two written rounds that assess the candidate’s communication skills and linguistic proficiency, followed by an in-person/video interview where the details of the position are discussed

Interested in working with a team of talented content creators?

Please share the below details in an MS Word doc to to participate in our hiring process -

  1. Total work experience in years
  2. Do you have any experience in content writing for SaaS brands? If yes:
    • please list number of years - 3
    • please share published articles
  3. CTC expectation
  4. Amongst hybrid, remote and in-office models, what is your preference and why?
  5. What was the last piece of media you consumed that inspired you? (100 words max)
  6. What is the biggest challenge in writing for B2B brands?
  7. What are your thoughts on AI writing tools? Will they make the human writer obsolete?

After reviewing your response, our team will be in touch for next steps.