Think with Google: The Marketing Research Tool Everybody Forgot

“Insights. Ideas. Inspiration.” 

In a world where data reigns supreme and insights are king, it’s easy to get lost in the endless sea of market research tools. But amidst the noise and hype of new and shiny platforms, one tool has been criminally overlooked and undervalued: Think With Google. 

Yes, you heard that right. The same Google that’s practically synonymous with search, email, and maps also has one of the most comprehensive and insightful marketing research solutions out there. 

And yet, it has fallen off the radar of many marketers and researchers. So let’s talk about what it is and why it’s high time we rediscover the hidden gem, Think With Google.

What is Think With Google?

Think With Google was launched in 2012 as Think Insights. Today, Google’s free-to-use tool has become a treasure trove of information for marketers worldwide. It covers everything from the latest consumer and cultural trends to insightful statistics and trend reports. 

Think With Google homepage

But how does Google manage to collect all this data? 

Can you take a guess? Yes, by leveraging its own digital search metrics. 

Along with this, their team of writers and researchers sift through the data to deduce actionable insights. This feature makes the tool a great assistant for marketing research. 

It also has a YouTube channel and Podcast to help you dig deeper into your audience and target market. 

You can

  • Discover new consumer trends
  • Find qualitative audience research data
  • Do competitor analysis
  • Check trending topics in the industry and more. 

How to Use Think With Google for Marketing Research?

Here are a few ways to use Think With Google for market research and coming up with content ideas. 

1. Use Think with Google to Make Sense of Data

Google is like a wise old sage with its data. Along with providing access to the latest information, it helps you make sense of it and how to use it to your advantage.

Let’s take an example to understand. 

More than 40% of shoppers in India would purchase from a brand that wasn’t their preferred one when faced with rising prices.

Okay, as a marketer or business owner, what can you do with the above information? Think With Google gives you a full-blown roadmap for that. 

An excerpt from a Think With Google blog.

They delve deep into what constitutes a good deal for consumers and lay out several actionable ways to achieve that. This includes offering cash on delivery and buy now, pay later options. Plus, they provide case studies from big brands to help you learn by example. 

An excerpt from a Think With Google blog.

As a marketer, you must stay updated on the latest trends. And know what information your target audience is looking for, not what they are searching for. This is where Think With Google can help.

Let me show you how. 

In India, the search trends for 2022 are nothing short of fascinating. Searches for “well-being” and “self-care” increased by 10% and 8%, respectively. This trend is reflected in a 43% increase in health and fitness expenditure and a 31% increase in beauty and personal care product spending.

Now, people are also searching with more specificity than ever before. For instance, searches for “women’s perfume” have seen a 40% increase and “heart-shaped male hairstyles” have surged by a staggering 330%.

An excerpt from a Think With Google blog.

If you deal in beauty products, the data shows that you must be mindful of inclusivity, diversity, and sexual identity in your campaigns. The more you understand the trends, the better you can tailor your marketing strategies to resonate with your target audience. 

This is explained in detail in Google’s complimentary articles. 

An excerpt from a Think With Google blog.

Think With Google Tools

Think With Google tools is a suite of practical tools and resources. 

Three Think With Google tools for marketers - Google trends, Market finder. and Rich media gallery.

Google Trends is a valuable SEO tool that gives you access to Google and YouTube’s search data. It’s a go-to tool for marketers and for good reasons. 

With Google Trends, you can learn about the newest YouTube, web search, and image search trends. And if you need specific data, you can filter the trends by season or geographic location. You can also compare two to three keywords and see which one is trending higher. 

Let’s take an example based on one of the hot topics lately, ‘Is AI content creation taking over content writing?”

I compared two search terms, “AI content” vs “content writers”.

Graph generated by Google Trends comparing the prevalence of the terms content writer and AI content

Google trend shows that the search for content writers is higher. Now, let’s get more specific and check for topics and queries related to those trending search phrases.

A screenshot of region-specific data as reported by Google Trends

This is a goldmine for a marketer, and can help to:

  • Improve SEO
  • Generate Ideas for blogs
  • Find long-tail keywords
  • Identify seasonal trends

2. Google Market Finder

Google Market Finder is an invaluable resource for businesses trying to expand their reach into international markets. This free tool can help you quickly identify the most promising markets for your products, providing valuable insights and data to inform your decision-making.

About Market Finder

The process is simple: enter your website’s URL and add relevant categories. From there, Google’s global market finder will provide you with recommendations for which international markets are best for you to enter. 

Once you know the best opportunities for you, you can use their data insights to understand the country’s operations. It also offers detailed guides and instructional videos to help you formulate and execute effective global marketing strategies.

About Market Finder

With Google global market finder, you can hit the ground running and enter the best markets for your product with full preparation.

Another cool feature to check out is Think with Google’s Rich Media Gallery. You can get ample inspiration and ideas to design your own digital advertising campaigns. 

It contains:

  • Interactive videos
  • Dynamic display ads
  • Animations

Rich media Gallery by Google

You can also filter campaigns by industry, ad format, and region, which make the tool incredibly easy to access. 

Be Smart With Market Research – Use Think With Google

Think With Google is a secret weapon for anyone looking to create data-driven, customer-centric marketing campaigns. It can help you identify emerging trends, understand audience behaviour, and create content that truly resonates with your audience.

Try for yourself to see the magic unfold!

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