“In-House Content Teams Are Better” – We Agree!
Top marketers prefer in-house content teams over outsourcing. But why? Hear it straight from some of the leading marketers working today.
Content Marketing
ChatGPT Prompts, Tools, Resources, and Techniques for Marketing Content
Are you using ChatGPT or other AI tools to create marketing content? Here are the best ChatGPT prompts, tools, and techniques to use.
Content Marketing Before SaaS Product Launch: How to Use Content to Drive Demand
Launching a new SaaS product? Here is how to use content marketing to create buzz and demand before its launch.
Think with Google: The Marketing Research Tool Everybody Forgot
Think With Google is a master tool for deep and competitive market research. Here is how you can use it to create campaigns.
This is How You Write Better Content
Want to write better content? You’re in the right place. Here are 11 writing tips for creating content that packs a punch.
The Origin Story: Where Did Content Bots Come From?
Ever wondered where AI content writers came from? We can trace their origin back to the 1960s when they could only respond to basic questions. Here is how they’ve evolved.
B2B Content and Humor: A Match Made in Marketing Heaven or Hell?
“Thou shalt not tryeth be funny in thy content,” said God as he revealed the Ten Commandments of B2B content writing. (Not really!) Yet, for some odd reason, B2B content marketers always shy away from humoring their audiences with content. They don’t consider humor to be a part of their content-market fit. But why? Mind … Read more
Explained: Why Digital Marketing Is Booming in India
The Indian digital marketing market has been flourishing, with a valuation of nearly USD 4.5 billion in 2022. Here are a few reasons behind its boom.
7 Indian B2B SaaS Brands Crushing the Content Marketing Game
In marketing and sales teams, there is a methodology commonly used to get inside the customer’s mind during a buying process. It’s abbreviated as AIDA, and can be seen as a stripped-down approach to understanding consumer psychology. A = AttentionI = InterestD = DesireA = Action But for most B2B SaaS brands in India today, … Read more
ChatGPT for Content Marketing: All About The Latest Internet Sensation & What it Means for Content
Unlike other chatbots, ChatGPT3 responds to users’ input and remembers previous inputs and responses. Thus, it allows the users to have actual conversations with the bot and provide refined answers to users’ questions.