Learn about the Google Helpful Content Update impact and how it’s affecting the SERP rankings. Google first announced the Google Helpful Content Update on 18th August 2022 to crack down on low-quality, unhelpful content. This caused huge ripples in the search result rankings, as big websites like HubSpot and Search Engine Journal started experiencing month-over-month … Read more
Is outsourcing content creation cheaper than insourcing content creation? Here is a basic cost analysis to help you understand.
When David & Elias co-founded Drift in 2014, they knew they were entering a saturated market. But creating a new category made them stand out. Here’s how.
Ever wondered where AI content writers came from? We can trace their origin back to the 1960s when they could only respond to basic questions. Here is how they’ve evolved.
The Indian digital marketing market has been flourishing, with a valuation of nearly USD 4.5 billion in 2022. Here are a few reasons behind its boom.
In marketing and sales teams, there is a methodology commonly used to get inside the customer’s mind during a buying process. It’s abbreviated as AIDA, and can be seen as a stripped-down approach to understanding consumer psychology. A = AttentionI = InterestD = DesireA = Action But for most B2B SaaS brands in India today, … Read more
Unlike other chatbots, ChatGPT3 responds to users’ input and remembers previous inputs and responses. Thus, it allows the users to have actual conversations with the bot and provide refined answers to users’ questions.
Software as a Service first established its roots in the early 1960s. But it was not until 1999 that the first ever SaaS company in the world came into being: Salesforce. At the time, the SaaS business model was considered unsuitable for a large-scale operation. Fast forward to 2022, some of the biggest names today … Read more
Content marketing is not alchemy because the content is real, and there is no magic formula to shoot engagement through the roof. Ask any content marketer, and they will tell you there is no-size-fits-all content strategy. But every now and then, we come across success stories that have nailed some formula to grow business with … Read more
The digital world as we know of and engage with today is built on the cloud. And SaaS, PaaS, and IaaS are its three core pillars. But over the last few years, the SaaS pillar has branched off into two prominent ways: vertically and horizontally. Where horizontal SaaS caters to diverse groups of industries, vertical … Read more