This Won’t Scale: How Drift Defined a New Category with Content
When David & Elias co-founded Drift in 2014, they knew they were entering a saturated market. But creating a new category made them stand out. Here’s how.
content strategy
When David & Elias co-founded Drift in 2014, they knew they were entering a saturated market. But creating a new category made them stand out. Here’s how.