We Delivered 15,000+ Blog Posts in 6 Years. Here’s What We Learned About Blog Writing (Part 3: Refreshing is Caring)
Do you regularly audit and refresh older blog posts? If not, here is your sign to start the practice today.
B2B content strategy
ChatGPT Prompts, Tools, Resources, and Techniques for Marketing Content
Are you using ChatGPT or other AI tools to create marketing content? Here are the best ChatGPT prompts, tools, and techniques to use.
How to Repurpose Content: 23+ Tools & Resources
Looking for ways to revamp old content? Here are 23 of the best resources and tools for content repurposing to reformat and recycle your old content.
21+ Lesser-Known Ways to Repurpose Content
Want to make the most of your existing content? Try these 21+ best ways to repurpose content. Learn to repurpose your blogs, videos, and other content.
Does Documenting Your Content Strategy Make a Difference?
Documenting your content strategy may seem like a small detail, but it can make a world of difference. How? Find out here!
Explained: Why India is the Next Global SaaS Capital
Software as a Service first established its roots in the early 1960s. But it was not until 1999 that the first ever SaaS company in the world came into being: Salesforce. At the time, the SaaS business model was considered unsuitable for a large-scale operation. Fast forward to 2022, some of the biggest names today … Read more
From a Dying Start-up to a $5M/Year Business: How Groove Tasted Success with Content Marketing
Content marketing is not alchemy because the content is real, and there is no magic formula to shoot engagement through the roof. Ask any content marketer, and they will tell you there is no-size-fits-all content strategy. But every now and then, we come across success stories that have nailed some formula to grow business with … Read more
After Product-Market Fit, Find Your Content-Market Fit
Are you a SaaS company with a satisfied customer base that swears by your product? Well, Congratulations! You can cross off ‘achieve product-market fit’ from your to-do list. Your next goal is achieving content-market fit. For the uninitiated, having the content-market fit means that you are connected with the right people, through the right channel, … Read more
Explained: How Vertical SaaS is Taking Over Niche Marketplaces?
The digital world as we know of and engage with today is built on the cloud. And SaaS, PaaS, and IaaS are its three core pillars. But over the last few years, the SaaS pillar has branched off into two prominent ways: vertically and horizontally. Where horizontal SaaS caters to diverse groups of industries, vertical … Read more
Why SaaS Content Needs to Be Product Led
“Talking about our product right off the bat in our content will make us sound too sales-y.” Sounds familiar? Do you publish product-led content for your SaaS blog? Like many SaaS marketers, you’ve probably been wired to focus on customers’ interests and pain points first. Then gently nudge them to learn more about the product … Read more