A great chef knows the value of leftovers and is always ready to reuse them to create a new dish. Content repurposing is no different, and you need not be a cooking ninja. All you need is the taste for good content, an understanding of your audience, and the right set of tools for content repurposing.
Wondering how to repurpose content like a pro? I got you covered. In this blog, I give you a list of my favourite resources and tools for content repurposing that will increase the lifespan of your content library.
Read on!
Top 15 Tools for Content Repurposing
Let us first explore the top 15 tools that marketers use for repurposing their content.
1. BuzzSumo
BuzzSumo is a popular research tool that can help you identify popular topics and content across different platforms. It also allows you to track the performance of your content and craft better content strategies.
You can use BuzzSumo to identify popular content in your niche and find resources to update your content with the latest information.
2. Airtable
Content repurposing should not be an afterthought but a part of your content strategy. And Airtable helps you achieve just that.
It is a spreadsheet with advanced capabilities that helps you track your content, deadlines, etc., and organise them using different parameters. You can also use it as a content calendar to plan your content repurposing schedule in advance.
3. Canva
If you plan to repurpose your existing content into visual formats, you must try. It is a simple drag-and-drop graphic design tool that helps you create infographics, presentations, social media posts, carousels, and more. You also get a plethora of free and premium graphic assets to create quality visual content.
Source: Canva
4. Coolors
Talking of graphic design, using the right colour scheme can make infographics and other visual content more appealing. You can use Coolors to quickly pick a colour scheme with complimentary colours for your graphics.
4. Piktochart
While Canva has data visualisation capabilities, it primarily focuses on graphic design. But if your blogs are research-intensive or carry a lot of facts and data, you must try Piktochart. It is a visual storytelling tool that offers customisable templates to create visually appealing infographics, reports, and presentations.
5. Google Analytics
Google Analytics is a tool that helps you track your website performance. So, how does it help you repurpose content? It’s pretty simple.
You can use it to measure the performance of different content published on your website. This way, you can quickly identify top-performing content and prevent wasting resources on repurposing pieces with no audience.
6. ChatGPT by OpenAI
ChatGPT, the holy grail of AI-generated content, needs no introduction. You can ask ChatGPT to transform your existing text content into any format you want. Its content repurposing capabilities are limitless. Just copy a blog and instruct ChatGPT to create a summary, tweets, social media posts, or even a new list of related blog topics.
7. Lumen5
The next content repurposing tool is Lumen5, an AI content generation platform. You can use it to create engaging videos using blog content, articles, etc. You can use these videos to accompany your existing content or publish them as social media posts.
8. Hemingway Editor
Most content writers and copywriters use Hemingway Editor to improve the readability of their content. But you can also use it to repurpose your content.
If your existing content deals with complex ideas and carries complicated jargon, Hemingway Editor can be handy. You can simplify your copies to make them suitable for social media and create short posts.
9. CoSchedule Headline Analyzer
As the name suggests, CoSchedule Headline Analyzer helps you analyse the effectiveness of your headlines and suggests improvements. So, you can make the header of your existing content more engaging. You can use CoSchedule’s Headline Analyzer when you are updating your existing blogs with the latest information. It will help you come up with more SEO-friendly headlines and ensure the content gets more clicks.
10. Repurpose.io
If you regularly engage with your audiences via live streaming, Repurpose.io is the perfect tool to give your live videos a second chance. It allows you to push your Facebook Live or live stream from other social media platforms directly to YouTube. You can also convert live streams into audio files for SoundCloud.
Source: Repurpose.io
11. Moosend
Emails are perfect for engaging your existing audience with your repurposed content. With tools like Moosend, you can turn your existing content into an email series using pre-built templates and drag-and-drop tools. And the best part? It lets you check your content’s performance and compare real-time engagement metrics!
12. MeetEdgar
Do you have a popping social media presence, or do you plan to create one? Then you must post content regularly across different platforms, which can be difficult.
Using MeetEdgar, you can create and manage a massive library of social media content. You can edit posts, pick their category, and schedule them to go live. And once all the content from your library is posted, MeetEdgar automatically starts reposting them.
13. SlideShare
For many marketers, presentations are the go-to content repurposing tactic. But where should you share them? If you, too, repurpose your content into presentations, you can share them on SlideShare. The platform has over 70 million monthly visitors and also allows you to share PDFs and Word documents.
Just like this one.
14. Rev
Rev will prove to be a lifesaver if you regularly host podcasts or take interviews. It is a transcription tool that converts audio and video content into text. You can use the transcripts to extract content for blogs and social media posts.
See how brilliantly Mark Schaefer shares nuggets from his podcast and promotes the episode.
8 Best Resources for Content Repurposing
Now that we have covered the best tools for content repurposing, let us go over some resources that will help you repurpose your content like a pro.
1. BuzzSumo’s Content Repurposing Worksheet
BuzzSumo’s Content Repurposing Worksheet is a handy resource to have when creating your content repurposing strategy. You can state guidelines and assign responsibilities to repurpose your existing content into eBooks, slideshow, audio-visual content, etc.
2. HubSpot’s Ultimate Guide to Repurposing Content
HubSpot is famous not only for its product but for its quality content as well. They have a massive resource of blogs that cover content repurposing. You can get tips and tricks, look at real-life examples, and explore new ways to repurpose content.
3. Royalty-free Images
Visuals are essential to make your content engaging. And a quick Google search will give you a ton of options. But using any random image can land you in legal trouble. So, if you are looking for visuals to accompany your repurposed content, check out these royalty-free image resources:
4. Copyright-free Music
Background music is essential to visual content marketing because music lifts mood and gets audiences’ attention. So, if you repurpose your content into videos, especially short-form videos, adding background music can make your content more engaging. And to get copyright-free music, you can use these resources:
- Pixabay
- TakeTones
- Bensound
- YouTube Royalty Free Audio Library (Only for use on YouTube)
- MixKit
Source: YouTube
5. Content Repurposing Courses
Online courses are excellent for learning new topics and upskilling. If you want to master content repurposing, you can check out different courses available on the Internet. HubSpot, Digital Marketing Institute, Coursera, and Teachable are some websites that offer courses covering content repurposing.
6. Adobe Creative Cloud
Adobe Creative Cloud is a service that gives you access to popular Adobe tools like Photoshop, Premiere Pro, Illustrator, Spark, etc. But it is also a great resource to get assets like stock photos, clips, fonts, vectors, illustrations, audio tracks, and more to use in your visual content.
7. Venngage Content Repurposing Templates and eBook
If you are looking for templates to repurpose your content without losing valuable time planning, designing, and editing, check out Venngage’s eBook. The eBook covers content repurposing in detail and provides various templates to fast-track the process of repurposing content.
8. Ukti’s Ultimate Guide to Repurposing Content for B2B Brands
At Ukti, we also practice what we preach! To maximise the returns from our content efforts, we regularly repurpose the content we publish, whether it’s a blog post or a story from our founder’s Medium profile.
In our blog, Does Content Repurposing Work for B2B SaaS? we have also covered tips and tricks that B2B and SaaS brands can use to better repurpose their content.
Final Words
These were my top resources and tools for content repurposing that will help you reuse your existing content and realise its full potential. Using the right resources and tools, you can repurpose your content without wasting time and resources and increase engagement across different mediums.
Like this blog? Check out more quality content on Ukti Blog.
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