33 Best SaaS Blogs and Influencers to Follow

In today’s age of information overload, navigating the endless sea of SaaS-related digital content is overwhelming, confusing, and downright boring. Well, not anymore! Because I am here with a handpicked list of the best SaaS blogs to help you catch up on the latest ideas and trends in the industry.

And not just that. I’ve also rounded up the top SaaS influencers leading the way in marketing, sales, growth, customer success, entrepreneurship, and more. 

Ready to learn? Let’s dive in!

18 Best SaaS Blogs to Learn From 

1. Full Session

FullSession is a behavioral analytics software for a better digital customer experience. The FullSession blog delves into SaaS industry leaders’ insights on user analytics and developing a seamless digital user experience. For instance, they talk about optimizing TOFL for higher conversion rates.

2. Openview Partners

OpenView partner blog is one of the best SaaS blogs to read if you’re looking for surveys and research-driven marketing advice. Their insights on HR, leadership, and product growth through a series of podcasts are not to be missed.

3. SaaSBoomi     

SaaSBoomi is a premier SaaS community in India that caters to entrepreneurs and marketers. It’s known for hosting one of the finest SaaS blogs in the country. Their knowledge hub offers a wealth of stories and insights from SaaS industry leaders and founders – check out their 3-step playbook for SaaS founders

Plus, they have a SaaSBOOMI podcast that features enlightening discussions with prominent figures from the SaaS space.

4. Chaotic Flow

Joel York is the author of Chaotic Flow. It’s a top ten SaaS thought leadership blog where you get insights about SaaS business strategy, sales models, metrics, marketing, and customer success. One of my favorite is the SaaS growth strategy eBook.

5. SaaStr

At the heart of the SaaStr website lies its blog, which provides a wealth of SaaS-related content tailored to businesses in varying stages. The SaaStr blog offers an array of valuable resources, from videos and audio clips to ebooks and podcasts. It also has a vibrant community of SaaS startups, founders, executives, and enthusiasts.

6. For Entrepreneurs

They are #1 on Inc. Magazine’s List of 50 best websites for entrepreneurs. Their blog touches on topics like funnel optimization, strategic planning, and more. The author, David Skok, with more than 25 years of experience, expounds on a wide range of topics, including metrics, strategies, challenges, and ideas, that can help your SaaS business move forward. 

7. Crazy Egg

Crazy Egg is among the top SaaS blogs and a go-to resource for guidance on website conversion optimization. Here you’ll find blog posts on different types of SaaS marketing, including content, social media marketing, and more. 

8. Vectornator

A smooth-functioning website is an essential marketing tool in the SaaS world. And a seamless user experience and clean design are key to standing out from competitors. Vectornator’s blog offers valuable insights, including a must-read on the user-centered design that can make your SaaS website convert.

9. SaaSmetrics

If you’re new to the SaaS industry, the SaaS Metrics blog should be your first stop. It covers the essentials of your business – metrics, finances, and operations – to help you make better decisions.

10. Groove

It won’t be fair to leave out Groove from this list. After all, it’s not just any ordinary content. All their blog posts are rooted in the company’s meteoric rise to a multi-million dollar success. So if you’re looking for SaaS blogs to help scale your growth, you should check them out

10. Intercom

They have a robust marketing section, with SaaS blogs that cover various aspects of SaaS marketing. These include customer engagement and messaging strategies, among other peculiarities.

11. All that SaaS

It’s an online publication that provides valuable insights and resources for SaaS startups. You can find helpful tutorials, case studies, and guides on SaaS monetization strategies, customer retention tactics, product updates, KPIs, and more.

12. Testlify

Hiring is essential for any business. So, if you’re struggling with it, you can check out Testlify’s SaaS blogs on hiring. They provide helpful tips, strategies, and best practices to improve your SaaS operations, talent assessment, and business outcomes. Our top pick? How to develop an effective hiring plan.

13. Close.io

You can read expert advice and insights on SaaS sales and how to increase them on the Close.io blog. Their blog posts offer valuable insights on improving your team’s performance, cold calling, LinkedIn prospecting, and customer data.

14. Zendesk

Zendesk’s content is all about SaaS customer success and how to provide better service to your customer base. Their SaaS blog covers everything from problem-solving and product launches to inspiring customer success stories and the latest industry trends. 

15. SaaS club

If you’ve been struggling to turn your idea into a successful business or want to know what other startup founders did differently, the SaaS club is the place to visit. They offer amazing podcast sessions aimed at helping early-stage founders build, launch and grow successful SaaS businesses. 

16. Predictable Revenue

SaaS leaders like you can benefit greatly from the vast information resources on Predictable Revenue’s SaaS blog. You can get practical tips and advice on how to grow SaaS startups with a comprehensive plan and process.

17. Visible VC 

It features a range of interviews featuring renowned founders and covers topics from leadership to fundraising, all aimed at advancing your progress. It also boasts an impressive template library that is worth exploring.

18. Sales Hacker

Sales Hacker is a SaaS community for and by B2B sales professionals where you can find actionable sales advice and resources. Most of their blog posts discuss sales strategies, B2B tactics, and hacks from some of the world’s fastest-growing companies.

Woah! That was an exhaustive list. But I’m not done yet. As promised in the beginning, here’s the list of top SaaS influencers you must follow.

Top 15 SaaS Influencers You Must Follow

1. Hiten Shah

He’s the man behind Crazy Egg, Kissmetrics, and Quicksprout and a very well-known SaaS influencer. Hitenism is his personal blog, where he shares expert opinions on SaaS marketing, growth hacking, digital marketing, and social media.

He’s the man behind Crazy Egg, Kissmetrics, and Quicksprout and a very well-known SaaS influencer. Hitenism is his personal blog, where he shares expert opinions on SaaS marketing, growth hacking, digital marketing, and social media.

SaaS influencer

2. Brooklin Nash

For Brooklin, B2B content should never be boring. His expert tips on creating B2B SaaS content that boosts organic traffic, social engagement, and conversions are game-changing—making him one of the best SaaS influencers today. 

SaaS influencer

3. Sujan Patel

He’s a SaaS marketing leader with over 15 years of experience. He has an active presence on Twitter and LinkedIn, where he shares his thoughts on the latest SaaS trends, how to succeed in a competitive landscape, and links to his recent interviews and contributions. 

SaaS influencer

4. Nichole Elizabeth DeMeré

With 19,716 followers on LinkedIn, Nichole is a B2B SaaS consultant who has been featured in Inc., Forbes, and other renowned business publishers. One of her best works is her “Playbook to Grow Your SaaS.”, which takes the complexities out of growing a SaaS business with clear-cut actionable tips.

SaaS influencer

5. Jason Cohen

The founder of Smart Bear delves into the realm of SaaS marketing through his long-form writing blogs. He offers valuable insights on startup development and scaling as well.

SaaS influencer

6. Noah Kagan

He’s the chief CEO of his business, Sumo Group. He does live streams on LinkedIn every Friday to discuss life in SaaS and how to grow your product.

SaaS influencer

7. Rohit Srivastava

He’s the founding member of Kula. As a SaaS influencer, he generously shares his wealth of knowledge and experience with his online community. Plus, his newsletter, Thoda Saas Thoda Magic, offers first-hand, no-fluff insights on the ins and outs of SaaS. 

SaaS influencer

8. Neil Patel

Neil is a marketing authority you’re probably following, but leaving him off the list didn’t feel right. His in-depth blogs offer advanced strategies rooted in analytics yet remain accessible and easy to follow.

SaaS influencer

9. Tomasz Tunguz

Tomasz’s unbeatable SaaS blog is a must-read for anyone looking to bring a data-driven approach to their startup’s growth. As one of LinkedIn’s top voices, following this SaaS influencer is a no-brainer.

SaaS influencer

10. Sanjana Murali

Her YouTube channel is a goldmine of insights, featuring top experts sharing their experiences on B2B, content, and video marketing. As a SaaS influencer, she shares bite-sized knowledge snippets on her LinkedIn page.

SaaS influencer

11. Sandeep Kashyap

Sandeep is the founder of Proofhub and another prominent name in the list of SaaS influencers. From boosting productivity to fostering teamwork, his SaaS blogs offer valuable insights into the industry. And on LinkedIn, he lists short, actionable tips that can help improve your business efficiency.

SaaS influencer

12. Chima Mmeje

She’s another SaaS influencer that you should have on your follow list. Chima’s insights on strategically using keywords and curating SaaS content are like no other. It’s no surprise that she has been featured in content giants like HubSpot and SEMrush.

SaaS influencer

13. Dave Kellog

With extensive experience in executive positions within the SaaS industry, Dave writes on the Kellblog about topics he has personally dealt with. This includes marketing strategies, analytics, and performance management, as well as commentary on venture capital.

SaaS influencer

14. Jill Rowley

She’s a startup guru, keynote speaker, and social selling evangelist who’s been in the SaaS game for 22 years. She’s got some major insights on the changing B2B buying environment and how you can level up your processes, data, and tools. 

SaaS influencer

15. Claire Suellentrop and Georgiana Laudi 

With a combined 15+ years of experience growing multi-million dollar SaaS companies, there is much to learn from these two women SaaS influencers. Their resource library provides free tools, Q&As, and expert interviews with top SaaS leaders.

SaaS influencer

Oh, snap! I almost forgot to spill the beans on a special SaaS blog you can’t miss. 

Ukti

Yes, it’s us! 

If you’re looking for interesting takes on the latest SaaS trends, you’ll love the Ukti blog. We dish out weekly insights on all things SaaS and content. And if you prefer bite-sized information over long-form content, our LinkedIn page will have you covered. 

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