Generative AI For Images: A Hit or a Miss for Marketers?
Wondering if an AI image generator can take care of your blog banners, social media posts, & website images? Let’s find out.
content marketing trends
ChatGPT Prompts, Tools, Resources, and Techniques for Marketing Content
Are you using ChatGPT or other AI tools to create marketing content? Here are the best ChatGPT prompts, tools, and techniques to use.
ChatGPT Memes, Myths, and Facts
Love ChatGPT memes? Have questions about ChatGPT? Here are some memes, myths, and facts to delight and educate you. Enjoy, and share!
How Does Google’s Helpful Content Update Impact SERP Rankings?
Learn about the Google Helpful Content Update impact and how it’s affecting the SERP rankings. Google first announced the Google Helpful Content Update on 18th August 2022 to crack down on low-quality, unhelpful content. This caused huge ripples in the search result rankings, as big websites like HubSpot and Search Engine Journal started experiencing month-over-month … Read more
The Origin Story: Where Did Content Bots Come From?
Ever wondered where AI content writers came from? We can trace their origin back to the 1960s when they could only respond to basic questions. Here is how they’ve evolved.
B2B Content and Humor: A Match Made in Marketing Heaven or Hell?
“Thou shalt not tryeth be funny in thy content,” said God as he revealed the Ten Commandments of B2B content writing. (Not really!) Yet, for some odd reason, B2B content marketers always shy away from humoring their audiences with content. They don’t consider humor to be a part of their content-market fit. But why? Mind … Read more
Explained: Why Digital Marketing Is Booming in India
The Indian digital marketing market has been flourishing, with a valuation of nearly USD 4.5 billion in 2022. Here are a few reasons behind its boom.
7 Indian B2B SaaS Brands Crushing the Content Marketing Game
In marketing and sales teams, there is a methodology commonly used to get inside the customer’s mind during a buying process. It’s abbreviated as AIDA, and can be seen as a stripped-down approach to understanding consumer psychology. A = AttentionI = InterestD = DesireA = Action But for most B2B SaaS brands in India today, … Read more
ChatGPT for Content Marketing: All About The Latest Internet Sensation & What it Means for Content
Unlike other chatbots, ChatGPT3 responds to users’ input and remembers previous inputs and responses. Thus, it allows the users to have actual conversations with the bot and provide refined answers to users’ questions.
From a Dying Start-up to a $5M/Year Business: How Groove Tasted Success with Content Marketing
Content marketing is not alchemy because the content is real, and there is no magic formula to shoot engagement through the roof. Ask any content marketer, and they will tell you there is no-size-fits-all content strategy. But every now and then, we come across success stories that have nailed some formula to grow business with … Read more