content marketing trends

Explained: How Vertical SaaS is Taking Over Niche Marketplaces?

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The digital world as we know of and engage with today is built on the cloud. And SaaS, PaaS, and IaaS are its three core pillars. But over the last few years, the SaaS pillar has branched off into two prominent ways: vertically and horizontally.  Where horizontal SaaS caters to diverse groups of industries, vertical … Read more

Explained: Is AI Content Creation Taking Over Content Writing?

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Is AI content creation taking over content writing

“A billion people are set to lose their jobs due to AI takeover.”  “Can AI replace human writers?” How often have you come across similar headlines? Maybe every time you search for something AI-specific. But these headlines are just clickbait, half-baked truths designed to catch eyeballs.  Now, there is no denying that AI has influenced … Read more