How to Make Boring Topics Come Alive- A Guide for Clueless Content Writers

What, according to you, is a “boring” topic for a content writer? Something that makes you stare at that blinking cursor on the screen? Something that doesn’t light the creative spark in you instantly?  Or something that makes you question if your readers will even be interested in reading it? (Well, considering most readers only … Read more

10 Proven Tips for Writing a Compelling B2B Copy

B2B copywriting tips

Writing a B2B marketing copy that stands out is hard work, without a doubt. (Take it from someone who has spent way too much time figuring it out!)  But if you want to get better at B2B copywriting, think of it this way.  When your audience comes looking for information about your solution, what information … Read more

How to Never Run Out of Content Ideas for Your SaaS Blog

Every SaaS Blog starts out strong.  You have a blogging strategy in place – you are thinking of product-led storytelling, niche content, and even multichannel promotions. You’ve got so many ideas running through your head and not enough time. Everything is being done by the book.  It’s perfect. It’s better than Christmas!  And then, without … Read more

Explained: Is AI Content Creation Taking Over Content Writing?

Is AI content creation taking over content writing

“A billion people are set to lose their jobs due to AI takeover.”  “Can AI replace human writers?” How often have you come across similar headlines? Maybe every time you search for something AI-specific. But these headlines are just clickbait, half-baked truths designed to catch eyeballs.  Now, there is no denying that AI has influenced … Read more