85+ Blog Ideas for SaaS

When building a resource library of product-led content, a shortage of SaaS blog ideas is always going to be a concern. Are your blog post topics in line with the marketing objective? Do the Bottom of the Funnel blogs answer the customer pain points? Is the blog topic persona-specific or generalized? There are many decisions to make. 

Save yourself the mental labor, and pick a post idea from our meticulously crafted list below. All these ideas have historically produced good results for top SaaS brands like HubSpot and Salesforce, and they can do the same for you. But of course, you will need a killer content writing team to execute the ideas well and secure good rankings. 

So, choose ideas that align with your current content goals and keep your calendar full and your readers hooked. Here you go!

85+ Time-Tested SaaS Blog Ideas to Try Next

  1. Thought leadership articles: Build domain authority with original, insightful thought leadership pieces.
  1. Open source alternatives: List open source alternatives for your SaaS product and pitch your free plan instead.
  1. Expert interviews and insights: Interview industry experts and share their opinion on common pain points and burning topics.
  1. Customer support resources: Provide tips and resources addressing common queries of your customers.
  1. Comparison posts: Compare your product with your competitors and highlight exclusive features to win over potential customers.
  1. Company culture and values: Decode your company culture and values and how they contribute to the success of your business.
  1. Pricing and subscription plans: Break down your pricing strategy and plans for different user types.
  2. Statistic posts: Round up the latest industry statistics.
  1. Sales and marketing strategies: If you sell marketing/sales software, provide tried and tested tips for businesses.
  1. SaaS for remote teams: Explain how remote teams can benefit from your product.
  1. Infographic posts: Create infographics for tutorials, statistics, best practices, etc.
  1. Product integrations: Share apps and solutions your product can integrate with and how.
  1. Team building and leadership: Talk about common pain points and offer solutions for businesses.
  1. Whitepapers and research reports: Provide detailed information to your customers to help them make an informed decision.
  1. Company events and announcements: Inform readers about upcoming events or important company announcements.
  1. How-to guides: Address your reader’s pain points. Give them actionable solutions with comprehensive how-to guides.
  1. Industry news and trends: Share your take on the latest happenings in the industry.
  1. Product features and updates: Talk about the features and benefits of your product and how it can benefit the user.
  1. In-depth explainers: Educate your readers on industry-related concepts.
  1. Case studies and success stories: Share use cases of your product and how it helped your customers succeed.
  1. Best practices and tips: Highlight best practices and tips that can demonstrate your product’s value.
  1. Templates or resources: Publish downloadable templates or resources.
  1. Product/strategy experiments: Talk about your experiments and what went right/wrong.
  1. Hiring and recruitment: Provide actionable tips for SaaS entrepreneurs.
  1. The financial benefits of your products: Show your customers the financial gains of investing in your product.
  1. User experience and design: Discuss your product’s UX and how it affects its success.
  1. Podcasts: Promote your podcast on your blog. Add a summary or brief transcript.
  1. Product demo: Help users understand how your product functions.
  1. DevOps and automation: Discuss their benefits and how they improve your product.
  1. Event summary: Talk about your last event and what made it successful.
  1. AI and ML: Highlight their impact on your industry and how they affect your product.
  1. Content marketing/strategy: Share content marketing strategies that work or don’t for SaaS companies.
  1. Employee posts: Dive into how you manage your SaaS team or how they handle challenging functions.
  1. eBooks: Publish eBooks with technical information to show subject matter authority and build credibility.
  1. Payment processing and security: Discuss security measures and best practices for SaaS businesses.
  1. Surveys and Quizzes: Keep your readers engaged with interesting questions.
  1. Listicles: Share lists for product features, benefits, alternatives, etc.
  1. Share origin stories: Tell readers about your brand story – how and where it all started.
  1. SaaS for small businesses: How can your product help small businesses scale?
  1. User-generated content: Share customer testimonials and reviews in a story format.
  1. Product documentation and user manual: Talk about their benefits and how they improve user experience.
  1. SaaS sales: How to sell SaaS products to different segments, channels, and industries.
  1. Sustainability in SaaS: Talk about the sustainability measures you’re undertaking.
  1. Do customer features: Feature a customer and their success story weekly or monthly.
  1. Internal success stories: Talk about a significant milestone your company achieved and how.
  1. SaaS glossary: Break down common industry terms relevant to your audience.
  1. Mistakes and lessons: Help readers learn from your mistakes.
  1. SaaS product launch: Guide readers on how to launch a new SaaS product.
  1. SaaS vs. traditional software: Highlight the difference between your product and traditional software.
  1. Importance of social media: Discuss the importance of social media in SaaS for marketing, lead generation, brand awareness, etc.
  1. Specify use cases: Take deep dives into specific product use cases.
  1. The future of SaaS: Discuss industry trends and predictions.
  1. Benefits of SaaS for enterprise businesses: Explain how your product can benefit large companies if you sell to them.
  1. Top X SaaS tools for your niche: List the best tools in the market and highlight your product’s USP.
  1. SaaS product roadmap: Advice on creating a winning SaaS product roadmap.
  1. The impact of SaaS on the IT industry: Share benefits/challenges.
  1. Building a SaaS brand: Help SaaS companies build a strong brand identity.
  1. The role of customer success in SaaS: Discuss the importance and give real-life examples.
  1. SaaS strategizing: Write about how to create effective marketing/sales strategies.
  1. SaaS website optimization: Top ways to optimize SaaS websites for conversion.
  1. Benefits of SaaS for target industry: Talk about how your solution can help streamline processes.
  1. Myths vs. facts: Bust common industry-related SaaS myths.
  1. SaaS for digital transformation: How SaaS can facilitate digital transformation initiatives for businesses.
  1. SaaS integrations: Highlight the benefits of integrating your product with other tools for increased efficiency.
  1. Selecting SaaS tools: Help readers select the right SaaS tools for their businesses.
  1. SaaS for efficient resource management: Share tips and strategies for using SaaS tools to manage resources like time, finances, and workforce more effectively.
  1. Implementation challenges: Discuss common challenges businesses face when implementing new SaaS solutions and how to overcome them.
  1. Impact on workplace productivity: Highlight ways your product improves workplace productivity.
  1. SaaS and cybersecurity: What are the implications of SaaS on cybersecurity and different measures that can help mitigate risks and threats?
  1. User onboarding: Provide tips and best practices for onboarding new users to your product.
  1. Branding: Share insights on creating a strong SaaS brand identity.
  1. Customer journey strategy: Talk about your content strategy for every step of the customer journey.
  1. Gamification in SaaS: How can gamification techniques improve customer engagement and retention?
  1. Customer advocacy: Tips on turning your customers into advocates for your product and brand.
  1. SaaS for the environment: Discuss the environmental benefits of using SaaS products.
  1. SaaS upsell strategy: Guide upselling to existing customers.
  1. Business strategy and planning: Share insights on business strategy and planning for SaaS companies.
  1. Industry events and conferences: Share insights/highlights on the latest industry events and conferences.
  1. SaaS partnerships: How can SaaS companies partner with other businesses to increase the value of their product?
  1. Product positioning: Discuss product differentiation and positioning for SaaS businesses.
  1. Data visualization and dashboards: Explain how they improve decision-making.
  1. Competitor benchmarking: Talk about your brand’s USP and how SaaS businesses can benchmark their products.
  1. Market segmentation and targeting: How market segmentation and targeting differ for SaaS businesses and tips to ace them.
  1. Personalization and customization: Discuss different aspects of SaaS that can be personalized and how.
  1. Customer journey mapping and optimization: Give insights into customer journey mapping and optimization for SaaS businesses.
  1. User research and usability testing: Provide tips for finding the right TG for a SaaS product.
  1. User engagement and retention: Strategies that worked for you and didn’t.
  1. A/B testing for SaaS: Importance and tips.

Get Started

There you have it. A comprehensive list that’ll help you inform, entertain, and inspire your audience and keep your content calendar full. 

Take what you like, leave what you don’t. But remember to be creative, experiment with different content formats, and let your unique brand voice shine.

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