The art of content repurposing B2B SaaS content isn’t hard to master. All you need is a well-functioning tracking system, a specific plan, and a capable team of writers and designers to execute it. To help you out, we’re here to share the knowledge, best practices, and tips we’ve collected while writing and refreshing content for fast-growing B2B SaaS startups.
As a content writing agency specialising in B2B SaaS content, we’ve seen multiple clients give importance to content creation over repurposing. Why rehash old ideas when you can develop new ones?
It’s a familiar tune among many B2B SaaS players trying to make a mark.
However, if you take a deeper look at the industry practices and success stories at present, you’ll notice a rising content marketing trend: doing more with less.
Today, marketers are cutting back on publishing fresh content at speed and giving more importance to the quality of content. They’re investing in long-form, product-driven rich content, so they are better positioned to secure the top ranks and get instant value from their efforts.
Another reason is that they can save time and resources by repurposing these top-performing assets and extracting more value out of them, even with a constrained budget!
Repurposing content is the best way to reiterate your ideas through a variety of formats for a variety of channels. From deep diving into content repurposing as a marketing tactic to how to roll out a content repurposing strategy, we’ve covered everything.
Read on 😄
▶️ Get a high-level scoop with a crisp introduction to content repurposing for B2B SaaS: Does content repurposing work for B2B SaaS?
Still not sold on the idea?
Well, there are multiple surveys, and research reports highlighting content repurposing as the most cost-effective yet ROI-driven marketing strategy. Have a look at some of the most eye-opening data on repurposing we’ve compiled using top industry reports.
▶️ See how your fellow marketers are benefiting from content repurposing: Here are the 13+ powerful content repurposing statistics for 2023
How to Repurpose B2B SaaS Content?
This is the million-dollar question everyone’s asking. So, how do you extract the maximum value from your old content’s extended lifespan? Just how do you recycle content to reach a wider audience, drive improved ROI, and grow a successful content-driven business?
▶️ We’ve got 21 ways to show you: 21+ Lesser Known Ways to Repurpose Content
But, hey! How does one even recycle and reformat existing content for different mediums? Well, like every brilliant witch and wizard, you need the right wand (or, shall I say, wands?) to create magical repurposed content. This is where you should build the often overlooked stack of content repurposing tools.
▶️ Start stacking with the best of the lot here: How to repurpose content: 23+ Tools & Resources
Now, you’ve got the tools, and you’ve learned the way of content repurposing for B2B SaaS, yet taking action is not as easy. In that case, why reinvent the wheel when you can borrow a leaf from someone else’s playbook? When in doubt, it’s best to emulate successful examples with your own twist and flair.
▶️ Take inspiration from some of the best industry gameplays: See How These 11 Businesses Repurpose Content
And finally, a special treat 🤩
Staying active on social marketing channels has to be the most effective and cost-effective method of attracting and engaging your audience. With only a handful of tactics, you can recycle and reformat old content for social media. And that too at a fraction of the cost of content creation.
▶️ Check out exclusive tips on repurposing content for socials: Repurposing B2B SaaS Content for Social Media: Tips & Tricks
Effective Content Repurposing Starts with High-Quality Content
“Tools are great, but content marketing success is about the wizard, not the wand.”
Jay Baer
To make the most of your content marketing efforts, having a content repurposing strategy is a game-changer. But if the original content isn’t top-quality and fails to address the needs of your audience in the first place, repurposing will not prove as effective. And neither will using AI-generated content.
Looking for help with B2B SaaS content creation and repurposing? We’ll be happy to help. Shoot your content queries to contact@ukti.co.in.