Explained: Why Digital Marketing Is Booming in India
The Indian digital marketing market has been flourishing, with a valuation of nearly USD 4.5 billion in 2022. Here are a few reasons behind its boom.
Content Marketing
7 Indian B2B SaaS Brands Crushing the Content Marketing Game
In marketing and sales teams, there is a methodology commonly used to get inside the customer’s mind during a buying process. It’s abbreviated as AIDA, and can be seen as a stripped-down approach to understanding consumer psychology. A = AttentionI = InterestD = DesireA = Action But for most B2B SaaS brands in India today, … Read more
ChatGPT for Content Marketing: All About The Latest Internet Sensation & What it Means for Content
Unlike other chatbots, ChatGPT3 responds to users’ input and remembers previous inputs and responses. Thus, it allows the users to have actual conversations with the bot and provide refined answers to users’ questions.