Why Does Google Care About Meta Descriptions?
What is a meta description? Why is meta description important for SEO? Does it affect your SERP ratings? Get answers to these questions here.
Community-Led Growth: A Sure-Fire Way to Product Success
If you are looking for a successful go-to-market strategy, consider community-led growth. It is a surefire way to achieve product success.
ChatGPT Memes, Myths, and Facts
Love ChatGPT memes? Have questions about ChatGPT? Here are some memes, myths, and facts to delight and educate you. Enjoy, and share!
Using ChatGPT for SEO & Content? Beware of the AI Watermark
When ChatGPT launched in November 2022, everyone had only one question in mind: Can you create all content formats with ChatGPT? Use ChatGPT for SEO and content? A couple of months after the big launch, we finally know the answer. Yes, it can. From doing keyword research to generating blog outlines, the tool seems quite capable … Read more
How Does Google’s Helpful Content Update Impact SERP Rankings?
Learn about the Google Helpful Content Update impact and how it’s affecting the SERP rankings. Google first announced the Google Helpful Content Update on 18th August 2022 to crack down on low-quality, unhelpful content. This caused huge ripples in the search result rankings, as big websites like HubSpot and Search Engine Journal started experiencing month-over-month … Read more
How to Overcome Writer’s Block: A Guide for Marketers
Hey, want to listen to a horror story? It is 3 hours past your deadline. The sharp white glare of a blank word document is staring back at you. In the background, your browser has a dozen tabs open because your research led you down a Wikipedia rabbit hole. You are out of coffee. The … Read more
Beyond Faster Content Production: The True Cost of Outsourcing Content
Is outsourcing content creation cheaper than insourcing content creation? Here is a basic cost analysis to help you understand.
6 Simple Tips to Manage a Team of Content Editors
Want to manage your editorial team better? Here are six simple ways to help them improve productivity and deliver quality content consistently.
This Won’t Scale: How Drift Defined a New Category with Content
When David & Elias co-founded Drift in 2014, they knew they were entering a saturated market. But creating a new category made them stand out. Here’s how.
Does Content Repurposing Work for B2B SaaS?
Content repurposing means taking existing content and presenting it in a new format. Let us explore if this approach work for B2B SaaS.