Akshada Scott 
“Thou shalt not tryeth be funny in thy content,” said God as he revealed the Ten Commandments of B2B content writing. (Not really!) Yet, for some odd reason, B2B content marketers always shy away from humoring their audiences with content. They don’t consider humor to be a part of their content-market fit. But why? Mind … Read more
Unlike other chatbots, ChatGPT3 responds to users’ input and remembers previous inputs and responses. Thus, it allows the users to have actual conversations with the bot and provide refined answers to users’ questions.
Software as a Service first established its roots in the early 1960s. But it was not until 1999 that the first ever SaaS company in the world came into being: Salesforce. At the time, the SaaS business model was considered unsuitable for a large-scale operation. Fast forward to 2022, some of the biggest names today … Read more
Content marketing is not alchemy because the content is real, and there is no magic formula to shoot engagement through the roof. Ask any content marketer, and they will tell you there is no-size-fits-all content strategy. But every now and then, we come across success stories that have nailed some formula to grow business with … Read more
Every SaaS Blog starts out strong. You have a blogging strategy in place – you are thinking of product-led storytelling, niche content, and even multichannel promotions. You’ve got so many ideas running through your head and not enough time. Everything is being done by the book. It’s perfect. It’s better than Christmas! And then, without … Read more
“A billion people are set to lose their jobs due to AI takeover.” “Can AI replace human writers?” How often have you come across similar headlines? Maybe every time you search for something AI-specific. But these headlines are just clickbait, half-baked truths designed to catch eyeballs. Now, there is no denying that AI has influenced … Read more