When ChatGPT launched in November 2022, everyone had only one question in mind: Can you create all content formats with ChatGPT? Use ChatGPT for SEO and content? A couple of months after the big launch, we finally know the answer. Yes, it can. From doing keyword research to generating blog outlines, the tool seems quite capable … Read more
Learn about the Google Helpful Content Update impact and how it’s affecting the SERP rankings. Google first announced the Google Helpful Content Update on 18th August 2022 to crack down on low-quality, unhelpful content. This caused huge ripples in the search result rankings, as big websites like HubSpot and Search Engine Journal started experiencing month-over-month … Read more
When David & Elias co-founded Drift in 2014, they knew they were entering a saturated market. But creating a new category made them stand out. Here’s how.
Documenting your content strategy may seem like a small detail, but it can make a world of difference. How? Find out here!
“Thou shalt not tryeth be funny in thy content,” said God as he revealed the Ten Commandments of B2B content writing. (Not really!) Yet, for some odd reason, B2B content marketers always shy away from humoring their audiences with content. They don’t consider humor to be a part of their content-market fit. But why? Mind … Read more
Unlike other chatbots, ChatGPT3 responds to users’ input and remembers previous inputs and responses. Thus, it allows the users to have actual conversations with the bot and provide refined answers to users’ questions.
Content marketing is not alchemy because the content is real, and there is no magic formula to shoot engagement through the roof. Ask any content marketer, and they will tell you there is no-size-fits-all content strategy. But every now and then, we come across success stories that have nailed some formula to grow business with … Read more
Imagine this. Your organisation is doing exceptional work. Your clients are satisfied with your performance but you can’t seem to add more clients to your business. You find out it’s because no one knows you in the market. This shouldn’t come as a surprise if you haven’t collaborated with a content writing firm. Every marketer … Read more