B2B Content and Humor: A Match Made in Marketing Heaven or Hell?

“Thou shalt not tryeth be funny in thy content,” said God as he revealed the Ten Commandments of B2B content writing.  (Not really!)  Yet, for some odd reason, B2B content marketers always shy away from humoring their audiences with content. They don’t consider humor to be a part of their content-market fit.  But why? Mind … Read more

ChatGPT for Content Marketing: All About The Latest Internet Sensation & What it Means for Content

Unlike other chatbots, ChatGPT3 responds to users’ input and remembers previous inputs and responses. Thus, it allows the users to have actual conversations with the bot and provide refined answers to users’ questions.

From a Dying Start-up to a $5M/Year Business: How Groove Tasted Success with Content Marketing

Content marketing is not alchemy because the content is real, and there is no magic formula to shoot engagement through the roof. Ask any content marketer, and they will tell you there is no-size-fits-all content strategy. But every now and then, we come across success stories that have nailed some formula to grow business with … Read more