Community-Led Growth: A Sure-Fire Way to Product Success
If you are looking for a successful go-to-market strategy, consider community-led growth. It is a surefire way to achieve product success.
Informational
ChatGPT Memes, Myths, and Facts
Love ChatGPT memes? Have questions about ChatGPT? Here are some memes, myths, and facts to delight and educate you. Enjoy, and share!
Using ChatGPT for SEO & Content? Beware of the AI Watermark
When ChatGPT launched in November 2022, everyone had only one question in mind: Can you create all content formats with ChatGPT? Use ChatGPT for SEO and content? A couple of months after the big launch, we finally know the answer. Yes, it can. From doing keyword research to generating blog outlines, the tool seems quite capable … Read more
How Does Google’s Helpful Content Update Impact SERP Rankings?
Learn about the Google Helpful Content Update impact and how it’s affecting the SERP rankings. Google first announced the Google Helpful Content Update on 18th August 2022 to crack down on low-quality, unhelpful content. This caused huge ripples in the search result rankings, as big websites like HubSpot and Search Engine Journal started experiencing month-over-month … Read more
This Won’t Scale: How Drift Defined a New Category with Content
When David & Elias co-founded Drift in 2014, they knew they were entering a saturated market. But creating a new category made them stand out. Here’s how.
Does Documenting Your Content Strategy Make a Difference?
Documenting your content strategy may seem like a small detail, but it can make a world of difference. How? Find out here!
B2B Content and Humor: A Match Made in Marketing Heaven or Hell?
“Thou shalt not tryeth be funny in thy content,” said God as he revealed the Ten Commandments of B2B content writing. (Not really!) Yet, for some odd reason, B2B content marketers always shy away from humoring their audiences with content. They don’t consider humor to be a part of their content-market fit. But why? Mind … Read more
ChatGPT for Content Marketing: All About The Latest Internet Sensation & What it Means for Content
Unlike other chatbots, ChatGPT3 responds to users’ input and remembers previous inputs and responses. Thus, it allows the users to have actual conversations with the bot and provide refined answers to users’ questions.
From a Dying Start-up to a $5M/Year Business: How Groove Tasted Success with Content Marketing
Content marketing is not alchemy because the content is real, and there is no magic formula to shoot engagement through the roof. Ask any content marketer, and they will tell you there is no-size-fits-all content strategy. But every now and then, we come across success stories that have nailed some formula to grow business with … Read more
Take Your Marketing Efforts to the Next Level with a Content Partner
Imagine this. Your organisation is doing exceptional work. Your clients are satisfied with your performance but you can’t seem to add more clients to your business. You find out it’s because no one knows you in the market. This shouldn’t come as a surprise if you haven’t collaborated with a content writing firm. Every marketer … Read more