11 Reasons Why Outsourcing Content Creation is a Bad Idea
If you want to save time, cost & resources, and still get good results from content, then outsourcing content creation is probably a bad idea. Here’s why.
If you want to save time, cost & resources, and still get good results from content, then outsourcing content creation is probably a bad idea. Here’s why.
Want to write better content? You’re in the right place. Here are 11 writing tips for creating content that packs a punch.
Ever wondered where AI content writers came from? We can trace their origin back to the 1960s when they could only respond to basic questions. Here is how they’ve evolved.
Documenting your content strategy may seem like a small detail, but it can make a world of difference. How? Find out here!
“Thou shalt not tryeth be funny in thy content,” said God as he revealed the Ten Commandments of B2B content writing. (Not really!) Yet, for some odd reason, B2B content marketers always shy away from humoring their audiences with content. They don’t consider humor to be a part of their content-market fit. But why? Mind … Read more
Hiring a B2B SaaS content writer is challenging. When sifting through thousands of applications, how do you know who is worth your money? Here are a few tips.
The Indian digital marketing market has been flourishing, with a valuation of nearly USD 4.5 billion in 2022. Here are a few reasons behind its boom.
In marketing and sales teams, there is a methodology commonly used to get inside the customer’s mind during a buying process. It’s abbreviated as AIDA, and can be seen as a stripped-down approach to understanding consumer psychology. A = AttentionI = InterestD = DesireA = Action But for most B2B SaaS brands in India today, … Read more
Unlike other chatbots, ChatGPT3 responds to users’ input and remembers previous inputs and responses. Thus, it allows the users to have actual conversations with the bot and provide refined answers to users’ questions.
Software as a Service first established its roots in the early 1960s. But it was not until 1999 that the first ever SaaS company in the world came into being: Salesforce. At the time, the SaaS business model was considered unsuitable for a large-scale operation. Fast forward to 2022, some of the biggest names today … Read more