6 Simple Tips to Manage a Team of Content Editors
Want to manage your editorial team better? Here are six simple ways to help them improve productivity and deliver quality content consistently.
This Won’t Scale: How Drift Defined a New Category with Content
When David & Elias co-founded Drift in 2014, they knew they were entering a saturated market. But creating a new category made them stand out. Here’s how.
Does Content Repurposing Work for B2B SaaS?
Content repurposing means taking existing content and presenting it in a new format. Let us explore if this approach work for B2B SaaS.
11 Reasons Why Outsourcing Content Creation is a Bad Idea
If you want to save time, cost & resources, and still get good results from content, then outsourcing content creation is probably a bad idea. Here’s why.
This is How You Write Better Content
Want to write better content? You’re in the right place. Here are 11 writing tips for creating content that packs a punch.
The Origin Story: Where Did Content Bots Come From?
Ever wondered where AI content writers came from? We can trace their origin back to the 1960s when they could only respond to basic questions. Here is how they’ve evolved.
Does Documenting Your Content Strategy Make a Difference?
Documenting your content strategy may seem like a small detail, but it can make a world of difference. How? Find out here!
B2B Content and Humor: A Match Made in Marketing Heaven or Hell?
“Thou shalt not tryeth be funny in thy content,” said God as he revealed the Ten Commandments of B2B content writing. (Not really!) Yet, for some odd reason, B2B content marketers always shy away from humoring their audiences with content. They don’t consider humor to be a part of their content-market fit. But why? Mind … Read more
How to Know if Your B2B SaaS Content Writer is Worth the Money
Hiring a B2B SaaS content writer is challenging. When sifting through thousands of applications, how do you know who is worth your money? Here are a few tips.
Explained: Why Digital Marketing Is Booming in India
The Indian digital marketing market has been flourishing, with a valuation of nearly USD 4.5 billion in 2022. Here are a few reasons behind its boom.