How to Know if Your B2B SaaS Content Writer is Worth the Money
Hiring a B2B SaaS content writer is challenging. When sifting through thousands of applications, how do you know who is worth your money? Here are a few tips.
Explained: Why Digital Marketing Is Booming in India
The Indian digital marketing market has been flourishing, with a valuation of nearly USD 4.5 billion in 2022. Here are a few reasons behind its boom.
7 Indian B2B SaaS Brands Crushing the Content Marketing Game
In marketing and sales teams, there is a methodology commonly used to get inside the customer’s mind during a buying process. It’s abbreviated as AIDA, and can be seen as a stripped-down approach to understanding consumer psychology. A = AttentionI = InterestD = DesireA = Action But for most B2B SaaS brands in India today, … Read more
ChatGPT for Content Marketing: All About The Latest Internet Sensation & What it Means for Content
Unlike other chatbots, ChatGPT3 responds to users’ input and remembers previous inputs and responses. Thus, it allows the users to have actual conversations with the bot and provide refined answers to users’ questions.
Explained: Why India is the Next Global SaaS Capital
Software as a Service first established its roots in the early 1960s. But it was not until 1999 that the first ever SaaS company in the world came into being: Salesforce. At the time, the SaaS business model was considered unsuitable for a large-scale operation. Fast forward to 2022, some of the biggest names today … Read more
From a Dying Start-up to a $5M/Year Business: How Groove Tasted Success with Content Marketing
Content marketing is not alchemy because the content is real, and there is no magic formula to shoot engagement through the roof. Ask any content marketer, and they will tell you there is no-size-fits-all content strategy. But every now and then, we come across success stories that have nailed some formula to grow business with … Read more
How to Make Boring Topics Come Alive- A Guide for Clueless Content Writers
What, according to you, is a “boring” topic for a content writer? Something that makes you stare at that blinking cursor on the screen? Something that doesn’t light the creative spark in you instantly? Or something that makes you question if your readers will even be interested in reading it? (Well, considering most readers only … Read more
After Product-Market Fit, Find Your Content-Market Fit
Are you a SaaS company with a satisfied customer base that swears by your product? Well, Congratulations! You can cross off ‘achieve product-market fit’ from your to-do list. Your next goal is achieving content-market fit. For the uninitiated, having the content-market fit means that you are connected with the right people, through the right channel, … Read more
Explained: How Vertical SaaS is Taking Over Niche Marketplaces?
The digital world as we know of and engage with today is built on the cloud. And SaaS, PaaS, and IaaS are its three core pillars. But over the last few years, the SaaS pillar has branched off into two prominent ways: vertically and horizontally. Where horizontal SaaS caters to diverse groups of industries, vertical … Read more
Why SaaS Content Needs to Be Product Led
“Talking about our product right off the bat in our content will make us sound too sales-y.” Sounds familiar? Do you publish product-led content for your SaaS blog? Like many SaaS marketers, you’ve probably been wired to focus on customers’ interests and pain points first. Then gently nudge them to learn more about the product … Read more