In marketing and sales teams, there is a methodology commonly used to get inside the customer’s mind during a buying process. It’s abbreviated as AIDA, and can be seen as a stripped-down approach to understanding consumer psychology. A = AttentionI = InterestD = DesireA = Action But for most B2B SaaS brands in India today, … Read more
Unlike other chatbots, ChatGPT3 responds to users’ input and remembers previous inputs and responses. Thus, it allows the users to have actual conversations with the bot and provide refined answers to users’ questions.
Software as a Service first established its roots in the early 1960s. But it was not until 1999 that the first ever SaaS company in the world came into being: Salesforce. At the time, the SaaS business model was considered unsuitable for a large-scale operation. Fast forward to 2022, some of the biggest names today … Read more
Content marketing is not alchemy because the content is real, and there is no magic formula to shoot engagement through the roof. Ask any content marketer, and they will tell you there is no-size-fits-all content strategy. But every now and then, we come across success stories that have nailed some formula to grow business with … Read more
What, according to you, is a “boring” topic for a content writer? Something that makes you stare at that blinking cursor on the screen? Something that doesn’t light the creative spark in you instantly? Or something that makes you question if your readers will even be interested in reading it? (Well, considering most readers only … Read more
Are you a SaaS company with a satisfied customer base that swears by your product? Well, Congratulations! You can cross off ‘achieve product-market fit’ from your to-do list. Your next goal is achieving content-market fit. For the uninitiated, having the content-market fit means that you are connected with the right people, through the right channel, … Read more
The digital world as we know of and engage with today is built on the cloud. And SaaS, PaaS, and IaaS are its three core pillars. But over the last few years, the SaaS pillar has branched off into two prominent ways: vertically and horizontally. Where horizontal SaaS caters to diverse groups of industries, vertical … Read more
“Talking about our product right off the bat in our content will make us sound too sales-y.” Sounds familiar? Do you publish product-led content for your SaaS blog? Like many SaaS marketers, you’ve probably been wired to focus on customers’ interests and pain points first. Then gently nudge them to learn more about the product … Read more
Writing a B2B marketing copy that stands out is hard work, without a doubt. (Take it from someone who has spent way too much time figuring it out!) But if you want to get better at B2B copywriting, think of it this way. When your audience comes looking for information about your solution, what information … Read more
Every SaaS Blog starts out strong. You have a blogging strategy in place – you are thinking of product-led storytelling, niche content, and even multichannel promotions. You’ve got so many ideas running through your head and not enough time. Everything is being done by the book. It’s perfect. It’s better than Christmas! And then, without … Read more